Episode 60: Financial Strategies for Cannabis Entrepreneurs
Join financial expert Guillermo Rodriguez, Virtual CFO at Summit Virtual CFO by Anders, as he shares practical wisdom for navigating the unique financial landscape of the cannabis industry. From budgeting to profitability analysis, learn essential strategies for sustainable growth.
Episode 59: Brand Building in the Cannabis Industry: Strategies and Best Practices
Dive into the intricate world of marketing strategy and branding within the burgeoning cannabis industry with Lisa Williams, Founder of The TOKE Agency. From understanding brand archetypes and crafting cohesive marketing strategies to leveraging loyalty programs and successful email and text campaigns, Williams navigates through the nuances of building a standout brand in the cannabis space.
Episode 58: Amplifying Impact: Cannabis Advocacy & Media Relations
Explore the role of media relations in driving cannabis justice advocacy through storytelling and public relations with Stephen Post, Strategic Communications Manager at Last Prisioner Project. Join us as we explore PR tactics, media outreach strategies, and effective communication techniques for driving meaningful reform.
Episode 57: Understanding Retail Media in Cannabis Marketing
Explore the evolving landscape of retail media and its pivotal role in the cannabis marketing mix, as Jon Lowen, Surfside Co-Founder and Co-CEO discusses best practices, common mistakes, and strategies for success.
Episode 56: Tech-Forward Cannabis Marketing: Bridging the Gap
Hear from Vib Gupta, Founder & CEO of CannMenus about how cannabis marcom professionals can bridge the gap between cutting-edge technology and innovative marketing strategies to navigate the ever-evolving landscape of cannabis advertising.
