Cannabis Marketing Association

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Episode 60: Financial Strategies for Cannabis Entrepreneurs

Episode 60: Financial Strategies for Cannabis Entrepreneurs

Join financial expert Guillermo Rodriguez, Virtual CFO at Summit Virtual CFO by Anders, as he shares practical wisdom for navigating the unique financial landscape of the cannabis industry. From budgeting to profitability analysis, learn essential strategies for sustainable growth.
Episode 59: Brand Building in the Cannabis Industry: Strategies and Best Practices

Episode 59: Brand Building in the Cannabis Industry: Strategies and Best Practices

Dive into the intricate world of marketing strategy and branding within the burgeoning cannabis industry with Lisa Williams, Founder of The TOKE Agency. From understanding brand archetypes and crafting cohesive marketing strategies to leveraging loyalty programs and successful email and text campaigns, Williams navigates through the nuances of building a standout brand in the cannabis space.
Spotlight on The TOKE Agency: Jessica Sheils Shares Insights Into Cannabis Marketing

Spotlight on The TOKE Agency: Jessica Sheils Shares Insights Into Cannabis Marketing

Meet Jessica Sheils, a dynamic professional serving as the Marketing Manager at The TOKE Agency. With her ...
5 Loyalty Program Milestones That Deserve a Reward

5 Loyalty Program Milestones That Deserve a Reward

By Jessica Sheils, Marketing Manager, The TOKE Agency You're the freshest dispensary in town, and you've just ...
The Only 4 Concepts You Need for Successful B2B Cannabis Digital Marketing

The Only 4 Concepts You Need for Successful B2B Cannabis Digital Marketing

By Victoria Meiler, Operations Director, NisonCo Digital presence is essential in the competitive cannabis ...
FREE Downloadable Cannabis Marketing Association Tools and Resources

FREE Downloadable Cannabis Marketing Association Tools and Resources

In the ever-evolving cannabis marketing landscape, staying informed about the latest strategies, tools, and ...
Episode 58: Amplifying Impact: Cannabis Advocacy & Media Relations

Episode 58: Amplifying Impact: Cannabis Advocacy & Media Relations

Explore the role of media relations in driving cannabis justice advocacy through storytelling and public relations with Stephen Post, Strategic Communications Manager at Last Prisioner Project. Join us as we explore PR tactics, media outreach strategies, and effective communication techniques for driving meaningful reform.
Episode 57: Understanding Retail Media in Cannabis Marketing

Episode 57: Understanding Retail Media in Cannabis Marketing

Explore the evolving landscape of retail media and its pivotal role in the cannabis marketing mix, as Jon Lowen, Surfside Co-Founder and Co-CEO discusses best practices, common mistakes, and strategies for success.
Episode 56:  Tech-Forward Cannabis Marketing: Bridging the Gap

Episode 56: Tech-Forward Cannabis Marketing: Bridging the Gap

Hear from Vib Gupta, Founder & CEO of CannMenus about how cannabis marcom professionals can bridge the gap between cutting-edge technology and innovative marketing strategies to navigate the ever-evolving landscape of cannabis advertising.
How to Maximize Your Cannabis Product Launch Media Marketing Campaign

How to Maximize Your Cannabis Product Launch Media Marketing Campaign

By Gina Bowersox, Public Relations Account Manager, NisonCo Launching and promoting a new product or service ...