5 Loyalty Program Milestones That Deserve a Reward
By Jessica Sheils, Marketing Manager, The TOKE Agency
You're the freshest dispensary in town, and you've just ...
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The Only 4 Concepts You Need for Successful B2B Cannabis Digital Marketing
By Victoria Meiler, Operations Director, NisonCo
Digital presence is essential in the competitive cannabis ...
FREE Downloadable Cannabis Marketing Association Tools and Resources
In the ever-evolving cannabis marketing landscape, staying informed about the latest strategies, tools, and ...
Episode 58: Amplifying Impact: Cannabis Advocacy & Media Relations
Explore the role of media relations in driving cannabis justice advocacy through storytelling and public relations with Stephen Post, Strategic Communications Manager at Last Prisioner Project. Join us as we explore PR tactics, media outreach strategies, and effective communication techniques for driving meaningful reform.
Episode 57: Understanding Retail Media in Cannabis Marketing
Explore the evolving landscape of retail media and its pivotal role in the cannabis marketing mix, as Jon Lowen, Surfside Co-Founder and Co-CEO discusses best practices, common mistakes, and strategies for success.
Episode 56: Tech-Forward Cannabis Marketing: Bridging the Gap
Hear from Vib Gupta, Founder & CEO of CannMenus about how cannabis marcom professionals can bridge the gap between cutting-edge technology and innovative marketing strategies to navigate the ever-evolving landscape of cannabis advertising.
How to Maximize Your Cannabis Product Launch Media Marketing Campaign
By Gina Bowersox, Public Relations Account Manager, NisonCo
Launching and promoting a new product or service ...
Episode 55: Proactive Legal Planning for Cannabis Marketers
Explore the potential impact of cannabis rescheduling with Jay Kotzker, Managing Partner at Holon Law Group. From changes in legal landscapes to interstate commerce challenges, learn how this shift could reshape marketing strategies and legal compliance for cannabis businesses.
Future-Proof Marketing: Navigating Cannabis Audience Targeting in a Post-Cookie World
If the cannabis advertising landscape isn’t complex enough, toss in Google’s third-party cookie deprecation, and you have yourself more questions than answers! This has been an ongoing conversation in digital marketing for several years, and it’s looking like we’re nearing the transition by the end of 2024. What exactly does that mean?
A History of Cannabis Prohibition
From its humble beginnings as a vital crop for industrial purposes to its evolution into a symbol of ...
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