Episode 53: Identfying and Reaching the Ideal Customer Where They Are
Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down with Jason Smallheer, CEO and Lead Strategist of Elevated Growth Group to discuss targeted audience insights, data-driven tactics for limited budgets, and the impact of price competition.
Episode 52: Strategic IP and Securing Trademarks: What Cannabis Marketers Need to Know
Lisa Buffo, Founder and CEO of Cannabis Marketing Association sat down with Mary Shapiro, Founder & Managing Director at Evoke Law to discuss the complex landscape of IP rights, trademark laws, and the unique challenges faced by businesses within the cannabis industry.
Episode 51: State of Cannabis Marketing: Holiday Marketing
Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down to present on the state of cannabis marketing for 2024, focusing on the holiday season. In this session, she explores the latest trends, strategies, and best practices for effective holiday marketing in the cannabis industry.
Episode 50: Beyond Buzzwords: Authentic Strategies in Cannabis Marketing
Lisa Buffo, Founder and CEO of Cannabis Marketing Association sat down with John Shute, Founder and CEO of PufCreativ to chat about authentic strategies in cannabis marketing.
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Julie Batkiewicz, Founder and Owner of Onward Content, to discuss crafting compelling video content.
