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Speaker Spotlight: Johnathan McFarlane

Speaker Spotlight: Johnathan McFarlane

The Future of Cannabis Marketing Event Speaker Spotlight: Johnathan McFarlane   On February 7, 2023, the ...
Speaker Spotlight: Katherine Wolf

Speaker Spotlight: Katherine Wolf

The Future of Cannabis Marketing Event Speaker Spotlight: Katherine Wolf   On February 7, 2023, the ...
Speaker Spotlight: Naima Abdi

Speaker Spotlight: Naima Abdi

The Future of Cannabis Marketing Event Speaker Spotlight: Naima Abdi   On February 7, 2023, the Cannabis ...
3 Ways Local Cannabis SEO Can Improve Search Ranking

3 Ways Local Cannabis SEO Can Improve Search Ranking

By NisonCo PR Staff If you’re a local cannabusiness that has put time into increasing your web presence, you ...
Episode 42: Brand Health Insights: Matching Consumer Profiling with Messaging to Create Customer Loyalty

Episode 42: Brand Health Insights: Matching Consumer Profiling with Messaging to Create Customer Loyalty

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Bethany Gomez, Managing Director at Brightfield Group, to discuss Brand Health Insights: Matching Consumer Profiling with Messaging to Create Customer Loyalty.
2022 Cannabis Digital Marketing Survey

2022 Cannabis Digital Marketing Survey

NXTeck, New Frontier Data’s AdTech division, partnered with the Cannabis Marketing Association to conduct an open ...
Episode 41: Reducing Friction in the Marketing Flywheel for Cannabis Brands and Retailers

Episode 41: Reducing Friction in the Marketing Flywheel for Cannabis Brands and Retailers

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Johnathan McFarlane, Director of Strategy at Hybrid Marketing Co., to discuss Reducing Friction in the Marketing Flywheel for Cannabis Brands and Retailers.
Don’t Rely On Social Media to Connect With Cannabis Consumers

Don’t Rely On Social Media to Connect With Cannabis Consumers

The cannabis industry still prioritizes social media marketing. But should it? The reasons to stay or go might ...
Episode 40: Winning PR Strategies For Cannabis Brands

Episode 40: Winning PR Strategies For Cannabis Brands

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Shawna Seldon McGregor, Founder & CEO at Maverick Public Relations, to discuss Winning PR Strategies For Cannabis Brands.
Episode 39: Growing Your Cannabis Brand Through Networking

Episode 39: Growing Your Cannabis Brand Through Networking

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Luna Stower, Chief Impact Officer at Ispire, to discuss Growing Your Cannabis Brand Through Networking.