The Importance of Data Ownership in a Competitive, AI-Driven Cannabis World
By Jerry Abiog and Dennis Collins
If two markets are pretty much guaranteed to make ...
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Member Spotlight: Eric Meth
CMA Member Spotlight: Eric Meth,
Chief Strategy Officer, Surfside
Member Eric Meth, Chief Strategy ...
5 Ways Cannabis Companies Can Improve Their Digital Marketing
By Klarn DePalma
To differentiate your cannabis company, strengthen customer relationships, and build a ...
5 Critical Decisions to Make for Packaging in New Markets
By Tammy Puyear
Over the course of one’s career, it’s easy to identify cyclical and recurring trends, and ...
Episode 16: Marketing Through The Numbers: Using Data to Reach Consumers
Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Claire Kaufmann, Director of Client Services at Brightfield Group, to break down ways that brands can utilize data to expand their reach to consumers.
5 Character Traits Of Emerging Women In The Cannabis Industry
By Andrea Beaulieu
Are you looking to market towards more women in the cannabis industry? Are you ...
Growth Trajectory: the Intersection of Artificial Intelligence (AI) and Cannabis
By Jerry Abiog and Dennis Collins
Artificial Intelligence (AI) can be defined as getting a computer ...
Cannabis Legalization in the Northeast
By Evaristo Gomez
Cannabis legalization in the Northeast has provided much-needed wins in cannabis. For ...
Member Spotlight: Lilli Keinaenen
CMA Member Spotlight: Lilli Keinaenen,
Sustainable Branding and
Packaging Designer, Changemaker ...
Episode 15: Maximizing SEO Strategies to Expand Your Cannabis Brand
Lisa Buffo, Founder and CEO of Cannabis Marketing, sat down with Daniela Furtado, Marketing Director and SEO Consultant at Findable Digital Marketing, to break down ways that brands can utilize SEO to drive consumers to their products and services.
SEO for ADA Compliance
Source: Shutter Stock
By Lavall Chichester
SEO for ADA Compliance - Don’t Get Sued
Traditionally, the role ...
Text Message Marketing & 10 DLC for Cannabis Dispensaries
by Mikaela McLaughlin
Text message marketing has become a staple in almost every cannabis dispensary marketing ...
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