Times they are a-changin’. The Dylan anthem seems especially apt for the growing cannabis business industry. Usage by consumers is growing and businesses are responding. Keeping pace with all the moving pieces is not something anyone, however energized, should do solo. At MNI we believe knowing audience preferences is what defines the success of any marketing campaign. Cannabis and Generational Targeting takes a look at preferences and tactics by age segmentation. Give a listen and let us know if what we see aligns with you.
THIS WEBINAR IS FREE AND OPEN TO ALL
Drew Pedersen is Director, Northwest at MNI Targeted Media.
Drew is a recognized leader in online advertising strategy, with over 10 years of experience working with some of the most reputable names in media including TIME, Fortune, CNNMoney.com and MNI Targeted Media.
His commitment to success and unparalleled tenacity has directly corresponded to his rapid rise at Time Inc. / Meredith. He was awarded the prestigious ‘TIME Salesperson of the Year’ and ‘Time Inc. Chairman’s Award Winner’ in 2015. After several successful years as a media seller, Drew was promoted to management at MNI in 2016 where he was instrumental in enhancing MNI’s footprint from Seattle to San Diego. Consistent with his ability to recognize new markets, Drew is now on the forefront of MNI’s growing cannabis business and an advocate of its CannabX exchange. He is a graduate of Arizona State University.
This webinar is free and open to all.