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Ask a Marketer Anything: Budgeting Essentials

May 28 @ 2:20 pm - 3:00 pm MDT

 Join Cannabis Marketing Association and Guillermo Rodriguez, Virtual CFO at Summit Virtual CFO by Anders at 4:20 ET on Tuesday, May 28 for the second session of our summer web series, “Ask a Marketer Anything: A Virtual Cannabis Marketing Summit Mini-Series”, where we’ll delve into the exciting prospects for cannabis marketing in 2024 and beyond. 


Learn the intricacies of budget allocation, cost management, and maximizing ROI within the evolving regulatory framework. Whether you’re a seasoned marketer or new to the space, this session will provide valuable insights into optimizing your marketing budget effectively amidst rescheduling.



  • How to allocate your marketing budget effectively amidst regulatory changes and shifting market dynamics.
  • Explore techniques for managing costs and optimizing spending to maximize ROI in a rescheduled cannabis market.
  • Understand key metrics and methodologies for measuring the ROI of your marketing efforts in a rescheduled landscape.


With 10 minutes of presentation time and 30 minutes reserved for Q&A, our virtual Cannabis Marketing Summit Mini-Series is designed as an interactive AMA (Ask Me Anything), where attendees are encouraged to come with their questions about cannabis marketing. 


This session is PRIVATE and available only to active CMA Members — you must be a CMA Member to attend. If you are not a CMA member, join today!


RSVP and submit your questions here: https://share.hsforms.com/1nZtnvmNvQ9SA8IE3nMtCDQ3700g

If you are unsure of your CMA Membership status, please email [email protected].




May 28
2:20 pm - 3:00 pm MDT