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Ask a Marketer Anything: Media Relations & Crisis PR Tactics

July 16 @ 2:20 pm - 3:00 pm MDT

Join us at 4:20 ET on Tuesday, July 16 for the eighth and final session of our summer web series, “Ask a Marketer Anything: A Virtual Cannabis Marketing Summit Mini-Series”, where we’ll delve into the exciting prospects for cannabis marketing in 2024 and beyond. 

 

In this session, we’ll explore strategies for building positive relationships with the media and effectively managing crises when they arise.

 

Objectives:

    • Explore the role of media relations in shaping public perception and building brand credibility in the cannabis industry amidst rescheduling.
    • Learn strategies for building positive relationships with journalists, influencers, and media outlets to enhance your brand’s visibility and credibility amidst rescheduling.
    • Discover tactics for preparing and planning for potential crises in the cannabis industry, including regulatory challenges, product recalls, and negative publicity amidst rescheduling.

 

With 10 minutes of presentation time and 30 minutes reserved for Q&A, our virtual Cannabis Marketing Summit Mini-Series is designed as an interactive AMA (Ask Me Anything), where attendees are encouraged to come with their questions about cannabis marketing. 

 

This session is PRIVATE and available only to active CMA Members — you must be a CMA Member to attend. If you are not a CMA member, join today!

 

RSVP and submit your questions here: https://share.hsforms.com/1vYC-KtYcRn2bNmmCOfhegw3700g

If you are unsure of your CMA Membership status, please email [email protected].

 

 

Details

Date:
July 16
Time:
2:20 pm - 3:00 pm MDT