Date(s) - 04/09/2019
12:00 am


Best Practices in Cannabis Marketing for 2019 — Los Angeles

Legal cannabis has arrived. But with seemingly endless opportunities coming into focus for marketing professionals in our nascent industry, it can be hard to know where to spend your time, money and energy when bringing the next great cannabis product or service to market.

With new legal frameworks and regulations, marketing and communications professionals often find themselves working harder than they need to, spending too much on simple execution, and often finding their campaigns don’t earn the proper reach for the investment.


Kimberly Dillon
Chief Marketing Officer, Papa & Barkeley

Allison Margolin, Esq.
Partner, Margolin & Lawrence

Avis Bulbulyan
CEO, Siva Enterprises

Alice Moon
Public Relations & Social Media Manager, Paragon

Cannabis companies continue to struggle for access to traditional marketing channels like digital advertising, social media, and mainstream publications. Not to mention, cannabis still faces a huge branding issue as the stigma still pervades.

Join us for a deep, candid conversation with the top local minds in cannabis marketing, communications, and public relations. This panel discussion will be expertly moderated by Lisa Buffo, Founder & CEO, Cannabis Marketing Association.

**Reserve your Early Bird tickets in advance. Ticket pricing goes up Day-Of.**

Members of the press please email with your credentials for press access.


Topics to be addressed in our discussion include:

  • Navigating Existing Marketing Regulations
  • Authenticity and Inclusivity in Cannabis Advertising
  • Improving Your Bottom Line Through Best Practices


There will be time for a moderated audience Question & Answer session at the end of our panel discussion. Attendees are encouraged to come prepared with their relevant cannabis marketing questions for our panelists. Light snacks and non-alcoholic refreshments will be provided.

6:00 pm – Doors Open

6:30 pm – Panel Discussion and Q&A

7:30 pm – Open Networking (Light refreshments provided)

Event Sponsorships Available Now

Get your brand in front of a targeted group of cannabis business owners, executives, and communications professionals.

There are 3 corporate sponsor slots available for each event.
Event sponsors receive:

  • One 6 foot table and two chairs at the event to showcase your brand to 100 cannabis professionals
  • May provide one item for the raffle
  • May provide swag items for the group (quantity 100)
  • Your company logo permanently branded on the official CMA event video which is made available to all CMA members nationally through the CMA Member Portal
  • 20% off a First Year CMA Corporate Membership
  • May submit a 100-word blurb to the CMA National Newsletter


Speaker Bios

Kimberly Dillon
Chief Marketing Officer, Papa & Barkeley

Kimberly oversees the marketing efforts for the Papa & Barkley, Papa’s Select, and Papa & Barkley Essentials brands. As one of the early employees, she helped grow the business to the #1 selling Cannabis Topical and Tincture brand in California. Kimberly speaks on the topics of Cannabis & Women’s Health and CBD & Self-Care. She has spoken at a number of conferences including Goop, Adweek, and SXSW. In 2018 she was named one of LA’s Brand Stars by Adweek. Ms. Dillon previously worked at several Blue Chip companies including Procter & Gamble, Clorox, and Accenture. Kimberly has two undergraduate degrees from the University of Pittsburgh and an MBA from the University of Michigan. She lives in Los Angeles where she performs stand-up comedy.

Allison Margolin, Esq.
Partner, Margolin & Lawrence

A founding partner of Margolin & Lawrence, Allison Margolin is recognized nationwide as one of the leading attorneys in cannabis licensing and law. She was one of the first lawyers to specialize in cannabis and has built a practice over the last 15 years that is unrivaled in the space. A graduate of Harvard Law School and Columbia University, Allison combines top credentials and an extensive depth of experience in cannabis business law, with a life-long passion for cannabis policy reform.

Allison is frequently awarded for her work in cannabis business law. She has been named a SuperLawyer Rising Star 7 times, including most recently in 2017, and is widely recognized as a thought leader in the cannabis industry. She is routinely called upon for her expertise in publications like The LA Times, LA Weekly, and The New Yorker.

Avis Bulbulyan
CEO, Siva Enterprises

Avis Bulbulyan is the Chief Executive Officer of SIVA Enterprises, a full-service cannabis business development and solutions firm that provides turn-key management, venture opportunities, product and brand development, and licensing to entrepreneurs across the United States. He currently serves as the President of the Los Angeles Cannabis Task Force and the Education Chair for Cannabis Legal Accounting Law. As one of the industry’s leading cannabis business authorities, Avis is a highly sought after speaker and a valued expert resource for many national news sources and publications. Avis oversees corporate direction, business development and strategy at SIVA Enterprises, facilitating company activity in consulting, alliances and channels, marketing, investments and operations. Avis leads a high-caliber team who collectively provides clients with the highest level of support from ideation and concept, through execution. SIVA Enterprises’ clients are some of the most well-known and highest-grossing companies in the cannabis industry. For more information, please visit:


Alice Moon
Public Relations & Social Media Manager, Paragon

Alice Moon is the Public Relations and Social Media Manager for Paragon, a cannabis seed to sale tracking software built on the blockchain. Moon has 8 years of experience working as an entrepreneur in the cannabis industry and is most notably known for founding her own cannabis tech startup, which was nominated Best Tech 2017 by Dope Magazine Awards. Known as a “personality” within the space, Moon has also excelled with writing, brand development, event production and creative consulting for industry leading companies. Her 8 years of experience in the cannabis industry has landed her features in LA Weekly, High Times, Merry Jane, and Civilized, with appearances on CNN and Viceland’s Bong Appetit.