Date(s) - 08/25/2020
While cannabis is largely restricted from many traditional and online means of advertising across the country, search engine optimization (SEO) is a viable means of increasing traffic to your website. There are various modes of improving your SEO to ensure your website is viewed by as many interested parties as possible. A strong search strategy along with authentic, useful content is the key to positioning your cannabis brand for digital success.
In this webinar, we will:
• Review and break down the definition of search engine optimization
• Discuss how to encourage healthy SEO, as well as key technical components
• Share how the symbiotic relationship between content and SEO can help you get higher search engine results
Moeima Dukuly is a creative producer and media specialist with over 14 years experience in building various marketing campaigns in the fashion and entertainment industries via public relations, crisis management, content and social media strategy, influencer placement, search optimization and data analysis. She currently is the Director of Search Strategy of the East Coast-based cannabis-focused marketing firm CannaContent.
Stella Morrison is an award-winning former journalist turned content professional with specialties in brand voice development, thought leadership development, content creation strategy, and the intersection of content and SEO. Her content-first approach places the writing quality front and center, positioning the strength of the message as the driving force behind any strategy. She currently operates CannaContent, an East Coast-based firm focused on emerging cannabis, CBD and hemp markets.