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Data-Driven Strategies: Maximizing 4/20 Dispensary Insights for Marketing Success

February 27 @ 12:00 pm - 1:00 pm MST

Join us at 12:00 pm MT on Tuesday, February 27 and dive into the realm of data-driven strategies designed to enhance your 4/20 marketing success in 2024.  This workshop is exclusive to CMA Members and will provide in-depth insights and practical approaches to leverage data for optimal results.


  1. Decipher 4/20 Trends: Explore the latest trends and consumer behaviors specific to 4/20, gaining a nuanced understanding of what drives engagement.
  2. Master Data-Driven Decision Making: Learn the art of collecting, analyzing, and interpreting data to make informed and strategic marketing decisions, ensuring precision in your approach.
  3. Craft Targeted Marketing Campaigns: Understand how to utilize data to create targeted and personalized marketing campaigns, tailoring promotions, messaging, and offers to specific customer segments during the 4/20 sales period.
  4. Optimize Product Offerings with Precision: Identify popular products through data analytics, enabling brands and dispensaries to optimize inventory, pricing strategies, and product offerings for maximum impact on 4/20.
  5. Forge Lasting Customer Connections: Develop effective strategies for customer engagement before, during, and after 4/20, leveraging data to build lasting relationships and brand loyalty in a highly competitive landscape.


This event is exclusive to active CMA Members. If you are not a CMA member. join today!

Members, register here: https://share.hsforms.com/1ENRd7-csQpuFSINyxE-pig3700g

If you are unsure of your membership status, please email [email protected]


February 27
12:00 pm - 1:00 pm MST


United States + Google Map
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