Date(s) - 05/26/2020
12:00 am


Tactics, Tips & Tricks to Optimize Your Paid Media Mix for Cannabis & CBD Brands

In 2020, nearly 60% of ad dollars in the U.S. will be spent on digital advertising—so why are nine out of ten cannabis marketers not leveraging the digital advertising options available to them? In this webinar, we’ll debunk the belief that digital ads for cannabis brands aren’t allowed and explain how to balance the unique challenges and benefits of paid search, social, and programmatic ads for cannabis and CBD. We’ll also share information on the wide variety of advertising channels and formats available outside of Facebook and Google, including display, mobile, video, connected TV, native, and digital audio. Our goal is to help you squeeze the most ROI out of your digital advertising budget, whatever its size.

Learning objectives:

  • Pinpoint what’s allowed in theory, accepted in practice, and prohibited by the primary digital advertising platforms
  • Share pro tips on increasing your ad campaign’s chances of approval and likelihood of conversion on each platform
  • Explain how to mitigate the risk of ad rejection on Facebook, Instagramand Google by leveraging programmatic ad technology

Speaker Bios

Phil Parrish, Co-Founder & Managing Director, PrograMetrix

A sales and marketing leader, Phil has spent the past 10 years of his career working within the digital marketing industry on the ad tech and agency sides. Phil is the Co-founder and Managing Director of PrograMetrix, a programmatic advertising agency in Seattle. PrograMetrix now helps Cannabis, CBD, Hemp, and Ancillary brands execute the same advertising strategies and ad tech solutions that drive great results for its Fortune 500 clients like Aramark, Symantec, and Hilton.

Chris Shreeve, Co-Founder, PrograMetrix

A digital advertising and software sales veteran, Chris has experience ranging from online media to lead generation software services for agencies and advertisers across all major industries and verticals. Chris is the Co-founder of PrograMetrix, a programmatic advertising agency in Seattle specializing in the Cannabis and CBD markets. His family has been involved in the medical and recreational cannabis industries through their ownership of The Bakeree retail locations in the Pacific Northwest. Chris has a vested interest in bringing Fortune 500 ad tech solutions to the cannabis space and to help brands market their products & services online like their mainstream counterparts.