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State of Cannabis Marketing 2024: The New ROI

December 14, 2023 @ 12:00 pm - 12:30 pm MST

Join us on Thursday, December 14 at 12:00 pm MT for our final Member webinar of the year, “State of Cannabis Marketing 2024: The New ROI.” In this session, we will explore the evolving landscape of return on investment (ROI) in cannabis marketing. CMA Founder & CEO Lisa Buffo will share insights on emerging metrics, tools, and strategies to measure and optimize ROI effectively.

Session Objectives:

  • Understand the changing dynamics of ROI measurement in the cannabis marketing sector for 2024.
  • Explore new metrics and key performance indicators (KPIs) that are relevant for assessing marketing effectiveness.
  • Learn how to adapt your marketing strategy to maximize ROI and deliver tangible results.
  • Gain practical insights into data analytics and tools that can help improve your ROI in cannabis marketing.


This event is exclusive to active CMA Members. If you are unsure of your membership status, please email [email protected].

CMA Members, register here: https://share.hsforms.com/1akkB7WedQ4e321JjTzUfaQ3700g


December 14, 2023
12:00 pm - 12:30 pm MST


United States + Google Map
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