Are your marketing operations as organized as they could be? In this 30-minute session, Steph Vrona, founder of HighDef Studio, introduces the PARA method (Projects, Areas, Resources, Archives), a simple but powerful framework to streamline your marketing workflow. Learn how PARA can help you keep track of multiple clients, projects, and tasks while staying efficient and organized. Whether you’re leading a marketing team or working independently, PARA will help you manage your workload and reduce the chaos.

Objectives:

Understand the PARA Method: Learn the basics of the PARA system and how it applies to organizing marketing operations, both for individuals and teams.

Identify Common Marketing Organization Pitfalls: Recognize the common challenges marketers face in staying organized and how these can impact productivity, deadlines, and collaboration.

Implement PARA in Your Workflow: Gain actionable steps to start using PARA in your marketing work, including how to structure projects, manage tasks, and integrate resources efficiently.