Party Like a Marketer Podcast
Episode 16: Marketing Through The Numbers: Using Data to Reach Consumers
“Marketing Through The Numbers: Using Data to Reach Consumers,” is the 16th episode of Party Like A Marketer. In this episode, host Lisa Buffo, Founder and CEO of Cannabis Marketing Association, is joined by Claire Kaufmann, Director of Client Services at Brightfield Group — an industry-leading CBD and cannabis market research firm.
Claire takes listeners on a data-focused journey through the cannabis industry, highlighting key takeaways and essential research-based findings to encourage marketing in the cannabis industry. Utilizing data is another tool cannabis brands can use to reach their consumers.
Listen to episode 16, “Marketing Cannabis Through The Numbers: Using Data to Reach Consumers,” with guest Claire Kaufmann to learn about industry data trends and ways in which cannabis brands can use this information to expand their consumer base.
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Meet Your Host
LISA BUFFO, Founder and CEO of Cannabis Marketing Association
Lisa Buffo is an award-winning entrepreneur and marketer with a passion for launching companies with experience in both the cannabis and technology industries. Lisa is the Founder & CEO of the Cannabis Marketing Association, a membership based organization focused on education and best practices for industry marketers with the vision of rebranding cannabis at the national level. She was named one of 2019’s 40 Under 40 Rising Stars in Cannabis by Marijuana Venture Magazine in 2019 and named “The Marketing Guru” by Women & Weed magazine and is a featured speaker and media source in publications like Forbes, The Guardian, and VICE. You can find her on Instagram @libuff and Twitter @libuff21.
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Join the fun as we host exciting educational and networking events in your community. Engage with your marketing peers and collaborate to solve the cannabis industry's toughest marketing and public relations challenges, all while building community and having a great time!