Cannabis Marketing Association

Future of Cannabis Marketing 2022 Recap Videos


View Videos from our Virtual Future of Cannabis Marketing

Cannabis Marketing Association was proud to host the second annual Future of Cannabis Marketing — a forward-thinking, half-day virtual Ted-style event on January 18, 2022.

As the end of Prohibition rapidly nears, we have the opportunity to build a new industry that communicates authentically to consumers and patients and is mindful of the relationships between government, industry, and the people.

It all boils down to this:

What is the cannabis future that we want?

What do cannabis marcom leaders need to do now to shape that future and why?

The Future of Cannabis Marketing was broken down into five individual sessions covering topics like sustainability, branding, destigmatization, and retail.

Each session is approximately 20 minutes with 10 minutes for live Q&A.


Why Effects-Driven Marketing and Functional Products are the Future of Cannabis


Marketing For the Global Majority


Conscious Consumerism: The Competitive Edge to Attracting the Ethical Shopper of the Future


High Society Hospitality


Take the Leap: From DEI to Anti-Racist Marketing