Cannabis Marketing Association

Future of Cannabis Marketing 2023 Recap Videos


View Videos from our Virtual Future of Cannabis Marketing

Cannabis Marketing Association was proud to host the second annual Future of Cannabis Marketing — a forward-thinking, half-day virtual Ted-style event on February 7, 2023.

As the end of Prohibition rapidly nears, we have the opportunity to build a new industry that communicates authentically to consumers and patients and is mindful of the relationships between government, industry, and the people.

It all boils down to this:

What is the cannabis future that we want?

What do cannabis marcom leaders need to do now to shape that future and why?

The Future of Cannabis Marketing was broken down into five individual sessions covering topics like budtender-centric marketing, experiential marketing, customer-data ownership, sustainable packaging, and storytelling. 

Each session is approximately 20 minutes with 10 minutes for live Q&A.

Purchasers also receive access to an additional three hours of bonus content on SEO — learn how to build a winning strategy for your online presence, how to ensure your menu ranks ahead of the vast online marketplace and drives traffic to your dispensary, and how the optimization of your website and server help Google and other search engines crawl your website effectively.


The forgotten lynchpins of our industry and how marketers are missing the mark


Experiential Marketing: The Future of engaged Cannabis Consumers for brands and retailers


The struggle toward success for social equity licensees


The future of cannabis marketing is owning & leveraging your customer data


sustainable packaging: building your business by doing right