Best Practices in Cannabis Marketing for 2019 — New York City
Legal cannabis has arrived. But with seemingly endless opportunities coming into focus for marketing professionals in our nascent industry, it can be hard to know where to spend your time, money and energy when bringing the next great cannabis product or service to market.
With new legal frameworks and regulations, marketing and communications professionals often find themselves working harder than they need to, spending too much on simple execution, and often finding their campaigns don’t earn the proper reach for the investment.
Cannabis companies continue to struggle for access to traditional marketing channels like digital advertising, social media, and mainstream publications. Not to mention, cannabis still faces a huge branding issue as the stigma still pervades.
Join us for a deep, candid conversation with the top local minds in cannabis marketing, communications, and public relations. This panel discussion will be expertly moderated by Lisa Buffo, Founder & CEO, Cannabis Marketing Association.
**Reserve your Early Bird tickets in advance. Ticket pricing goes up Day-Of.**
There are only 75 tickets available for this event.
Members of the press please email firstname.lastname@example.org with your credentials for press access.
Topics to be addressed in our discussion include:
Navigating Existing Marketing Regulations
Authenticity and Inclusivity in Cannabis Advertising
Improving Your Bottom Line Through Best Practices
There will be time for a moderated audience Question & Answer session at the end of our panel discussion. Attendees are encouraged to come prepared with their relevant cannabis marketing questions for our panelists. Light snacks and non-alcoholic refreshments will be provided.
6:00 pm – Doors Open
6:30 pm – Panel Discussion and Q&A
7:30 pm – Open Networking (Light refreshments provided)
Event Sponsorships Available Now
Get your brand in front of a targeted group of cannabis business owners, executives, and communications professionals.
There are 3 corporate sponsor slots available for each event.
Event sponsors receive:
- One 6 foot table and two chairs at the event to showcase your brand to 100 cannabis professionals
- May provide one item for the raffle
- May provide swag items for the group (quantity 100)
- Your company logo permanently branded on the official CMA event video which is made available to all CMA members nationally through the CMA Member Portal
- 20% off a First Year CMA Corporate Membership
- May submit a 100-word blurb to the CMA National Newsletter
Director of Marketing for Curaleaf New York
Curealeaf New York is a medical cannabis company with dispensaries throughout New York State and a grow facility in Ravena. Prior to Curaleaf, Ms. Deneson led senior marketing roles at Akamai Technologies and startups, including ShareIQ, which was recently acquired by Cision, and dedicated over ten years to developing marketing innovation in the arts and publishing. @amydeneson
Co-founder Indigo and Haze
Editor-in-chief Women and Weed
Entrepreneurs are known for heading out into uncharted territory with superhuman dedication and Elana Frankel is no exception. Add to that the grey area of working in the cannabis industry and she knows there are possibilities…challenging but feasible. One thing is for certain, Elana is one of many women who are flocking to the industry and doesn’t mind working in high-risk, uncharted territory. She started her online business Indigo and Haze as a highly curated place for people to have access to safe hemp-derived products, learn about cannabis and get inspired. Elana’s own personal story, fracturing her skull and suffering a TBI, led her to learn (and unlearn) about how cannabis could help heal. This model (access, inspiration and education) has led to an in-person Tupperware-type party business where Elana hosts events at people’s homes. When it comes to cannabis, it’s rarely obvious what to do next in the ever-changing political, social and medical scene, and, traditionally a woman would have relied on herself when challenges arise. To help those without support, Elana produced the magazine Women and Weed, where the power of personal narratives brings a better understanding to complex issues. When asked to share their own stories within the context of the industry, the women on these pages made connections between their own biographies and the industry, and happily pass on that knowledge. If you want the more traditional CV, check out her Linkedin profile and see where she used to work as a Creative Director and content producer at various magazines and newspapers.
Co-Host, Marijuana Today
Dan “Grassroots” Goldman is part of the founding generation of activists who created Students for Sensible Drug Policy and the only person to have attended every one of their annual international conferences. Today, he is one of the co-hosts of the leading cannabis business and politics podcast, Marijuana Today.