Details
Start:

June 8 - 09:30 am

End:

June 10 - 01:00 pm

Event Category:

General

Click to Register: https://www.eventbrite.com/e/cannabis-marketing-summit-virtual-conference-june-8-10-tickets-141725770595
Organizer

Cannabis Marketing Association

Website: https://www.eventbrite.com/o/cannabis-marketing-association-11133584337
The second annual Cannabis Marketing Summit will be held online June 8 – 10.

The Cannabis Marketing Summit is an exclusive online event for marketers in the cannabis industry. The content is targeted to senior-level marketers responsible for the budgets of licensed brands and MSOs. However, all cannabis communications professionals and those wanting to enter the industry can benefit from attending the Summit.

The goal of the Summit is to evaluate the current state of cannabis marketing and review the practical tools, tactics, and data that produce effective strategies and campaigns for cannabis brands across the country.

This event is for marketing leadership — CEOs, CMOs, VPs of Marketing, Directors of Marketing, and senior-level marketing professionals who work in-house or on the agency side of licensed cannabis companies.

*All times are Mountain Time*

Tuesday, June 8, 2020

9:30 – 10:30 am MT — Networking Icebreaker

Meet the guests Icebreaker! Kick off the Summit with 1-on-1 speed networking with cannabis professionals attending the Summit. Make meaningful connections through short, guided conversation games.

10:45 – 11:00 am MT — Opening Remarks

  • Lisa Buffo , Founder & CEO, Cannabis Marketing Association

11:00 am – 12:00 pm MT — Marketing Across State Lines: How to Effectively Market Cannabis in a Heavily Regulated Landscape

  • Shannon Reed, VP Marketing, Omura
  • Mikaela McLaughlin, VP Business Development, springbig
  • Christine Hockaday, Head of Experiential Marketing, Cookies
  • Tessa Adams, CMO, Moxie

12:00 – 1:00 pm MT — Advertising Cannabis on Mainstream Media: What Brands Need to Know About Doing It Safely and Effectively

  • Jeff Arbour, Founder & CEO, Nana & Pop
  • David Breckling, CEO, FlowerShop Media

1:30 – 2:30 pm MT — Building and Leading Creative Teams: Diversity and Compassion as a Gateway to Creativity – This session is open to active CMA Members only.

  • Nadeem Al-Hassan, CMO, Baked Bros
  • Derek Espinoza, Creative Director, Baked Bros

Wednesday, June 9, 2020

9:30 – 10:30 am MT — Networking Icebreaker

Meet the guests Icebreaker! Join us Wednesday morning for 1-on-1 speed networking with cannabis professionals attending the Summit. Make meaningful connections through short, guided conversation games.

11:00 am – 12:00 pm MT — Cookies and IDFA Regulations: What Cannabis Marketers Need to Know Now

  • Sam Hollander, Chief Digital Officer, Enlighten

12:00 – 1:00 pm MT — 7 Tips for Infusing Your Cannabis B2B Marketing With Diversity

  • Kristi Price, Founder & CEO, Black CannaBusiness Magazine
  • Ernest Toney, Founder, BIPOCANN
  • Ru Johnson, Owner, Roux Black Consulting

1:30 – 2:30 pm MT — We Don’t Bite: The New Cannabis Influencer – This session is open to active CMA Members only.

  • Lauren Carter, Head of Marketing, The Clinic Colorado
  • Jordyn Pollock, Co-Founder, Ziggy’s Naturals
  • Victoria Baek, CEO, Confluence Agency (a subsidiary of MATTIO)
  • Emily McCarter, Co-Founder, Broken Chair Media

Thursday, June 10, 2020

9:30 – 10:30 am MT — Networking Icebreaker

Meet the guests Icebreaker! Kick off the Summit with 1-on-1 speed networking with cannabis professionals attending the Summit. Make meaningful connections through short, guided conversation games.

11:00 am – 12:00 pm MT — Competitive Advantage Through Chemical Differentiation: Translating the Scientific Explanation to the Marketing Message

  • Dasheeda Dawson, Founder & Author, The WeedHead™ & Company
  • Anatoly Chelnov, Partner, Iridium Advisors
  • Maggie DiSantis, Product Marketing Manager, BioMérieux

12:00 – 1:00 pm MT — I Was Told There’d Be No Math: Examining Brand Loyalty Measures

  • Liz Connors, VP Data & Analytics, Headset
  • Jewel Loree, Senior Product Manager, Headset

1:30 – 2:30 pm MT — Acquisition Workshop: Evaluating a Cannabis Brand — This session is open to active CMA Members only.

  • Claire Kaufmann, Director of Client Services, Brightfield Group
  • Alyssa Jank, Consulting Services Manager, Brightfield Group

Exclusive Media Partner: Marijuana Business Daily

Platinum Sponsor: Surfside

*Sponsorships are still available*

Sponsorship Information —> https://f.hubspotusercontent00.net/hubfs/5365456/CMS-2021-SponsorOpportunities.pdf

**We will work with your budget on custom sponsorship options!**

The Summit will be recorded and available on-demand to ticket holders who can’t make it live. All sessions *EXCLUDING* the Networking Icebreakers will be held on Zoom. Attendees will receive calendar invitations from membership@marketingcannabis.org for the four Icebreakers.

*CMA Members use your Member Username to recieve your discounted ticket. *

All details can be found here: https://thecannabismarketingassociation.com/events/cannabis-marketing-summit-2021/