Date(s) - 02/02/2021
Join CMA and Headset on Tuesday, February 2 at 12:00 pm MT and get a chance to ask questions to better understand your retail audience or customer base.
Throughout the session, attendees will gain a better understanding of how COVID has impacted cannabis retail and consumer purchasing patterns. Retailers have been forced to pivot their business strategies to accommodate social distancing restrictions – find out how certain shops are staying ahead of COVID and capitalizing on new consumer trends. In particular, throughout the last year a few notable trends have emerged:
- Consumers are shopping less often and buying more in each trip. This has lead to fewer opportunities for stores to use their sales staff to cross-sell and up-sell customers.
- Customers have increasingly embraced online ordering and stores are using their loyalty programs to better connect with customers via text message and email campaigns.
- The above have also presented challenges for brands which now find they cannot rely on budtenders to be their front line sales staff. Rather brands are having to embrace marketing in order to meet consumer needs.
Already know exactly what you want to ask these industry experts? You can submit your questions with your ticket purchase; this hour-long live event will include 30 minutes of pre-submitted questions and 30 minutes of open Q&A.
Liz Connors is the Director of Analytics at Headset, a cannabis data intelligence company. At Headset Liz and her team are responsible for everything from creating SKU level, realtime market forecasts of Adult Use cannabis sales across the US and Canada to the creation of dashboards for our Retailer product. In addition, Liz and her team write Industry Reports and run webinars working to increase data literacy across the cannabis space. Instead of sending over just a PDF of numbers and graphs, Liz’s team provides users with cutting edge insights via user-friendly dashboards that allow you to get the data you need quickly.
Prior to working for Headset, Liz worked as a Data Scientist in CPG retail and financial services, as well as spent some time in Financial and Economic Consulting. After eight years working as a Data Scientist, Liz started her own Data Science consulting business where she advised small businesses on how to use their data to make better product, marketing, and operational decisions. Along with her work at Headset, Liz currently works with researchers at the University of Pittsburgh and London Business School doing experimental research on heuristics and biases that impede business decision makers from optimally using data to drive decisions.
Nick Elam is the Director of Marketing at Headset and has proven success building robust marketing programs and effective branding strategies that drive measurable brand awareness and product adoption for both B2B and B2C focused brands in the tech, cannabis, housing, outdoor and retail spaces.
Nick has earned his success through high-impact campaigns and programs built through innovative ideas, strategic messaging and an honest effort to approach all ideas and people with respect and integrity.