Date(s) - 01/19/2021
12:00 am


Cannabis Marketing Association is proud to announce The Future of Cannabis Marketing — a forward-thinking, half-day virtual Ted-style event.

Future of Cannabis Marketing: Attendee Instructions

Icebreaker (1:1 Networking)

The Future of Cannabis Marketing begins at 9:30 am MT January 19 on Icebreaker for 1:1 networking. You will be on video with your matches.

Icebreaker is a separate platform. This is the only session not held on Zoom. You will need a Gmail account to log into Icebreaker.

You must join from desktop. It will not work on mobile.

Clear your browser cache to ensure there are no technical difficulties and login to your Gmail account. If at any time you encounter technical difficulties or get kicked out of the event, simply refresh the page.

We already sent Google calendar invites with the Icebreaker link embedded.


Your Zoom link is unique to you and was sent within 24 hours of the date you bought a ticket. You will receive two reminder emails from Eventbrite two hours before and ten minutes before the live event with your viewing link.

Opening remarks begin at 10:45 am MT, but we will “open the doors” at 10:30 am MT. Following the networking Icebreaker, individual speaker sessions and the VIP Roundtable will be held on Zoom.

If you purchased a VIP ticket, you received two separate Zoom links— one for the individual sessions and one for the Speakers Post Show Roundtable. This link will not be included in your reminder emails. Please reach out to if you need your Zoom links resent to you.

All sessions will be recorded and made available to registrants within the week.


Please reach out via the chat on our website for any support you may need during the event. This is our main support line and the best way to contact us.

Agenda (all times are Mountain)

9:30 – 10:30 am — Speed Networking 1:1**

10:45 – 11:00 am — Opening Remarks, Lisa Buffo

11:00 – 11:30 am — Derek Espinoza, Marketing Madness: The Role Marketing Will Play In Destigmatizing Cannabis

11:30 am – 12:00 pm — Michael Brooks, The Future of Cannabis Retail: Facebook, Google, and MSOs

12:00 – 12:30 am — Lilli Keinaenen, Carbon Positive Cannabis Future

12:30 – 12:45 pm — break

12:45 – 1:15 pm — Jason White, The Future is Leveraging Brand Experience in New Markets

1:15 – 1:45 pm — Trang Trinh, Cannabis + Social Good = Sustainability

1:45 – 2:00 pm — Closing Remarks

VIP ONLY: 2:30 – 3:30 pm — Speakers Post Show Roundtable