[FREE] Measuring Your Brand Health – Critical Data You Can’t Live Without
November 29, 2022 @ 5:00 am - 6:00 am MST
Join Cannabis Marketing Association and Brightfield Group’s Senior Director of Insights, Meg Bluth, Tuesday, November 29 at 12:00 pm MT for a 60-minute webinar on why keeping tabs on your brand’s ongoing performance is vital to long-term success.
In emerging markets like Cannabis, effective performance monitoring requires an understanding from the consumer lens, beyond POS sales data alone. Tracking the health and ranking of your brand – at both the retail and product levels – helps uncover not just what is happening but why. Brand health data, with real-world customer insights, is the missing piece to your full-picture puzzle.
Learn how brand health data can help you:
Better understand your consumer
Perfect your brand positioning and messaging
Benchmark your consumer awareness and loyalty versus your competitors
Optimize your marketing spend
About the speaker: Meg Bluth has spent more than 20 years in the CPG industry, focusing on consumer behavior and branding with experience in packaged foods, Cannabis, personal care products, beverages, media, and healthcare.