How Art Meets Science with Cannabis Programmatic Advertising

Harness the power of programmatic advertising freedom with the top 6 campaigns we recommend you launch right away. Your dispensary can easily connect with potential cannabis consumers while they’re browsing their favorite websites and using the apps they love with your secret weapon in programmatic advertising: display ads. This week, we’ll dive deep into the compliant approach, complete with real-time reporting. Score more customers and sales with our pro tips.

The structure is a 30-minute webinar then 30 minute AMA in partnership with SMART, the 2nd largest global ad network, after Google.

Session Objectives

• Educate Cannabis Advertisers on Programmatic “Freedom”
• Understanding the landscape & Cutting out AdTech Tax
• Green Garden (For Publishers & Advertisers)
• Semantic & Use of Data in a cookieless world
• Globalization

Speaker Bios

Guillermo Bravo, Chief Evangelist, MediaJel

Guillermo has 20 years of experience applying his expertise to marketing teams in both startup and agency environments. His passion is spearheading initiatives to drive sales, expand lead generation, and develop intuitive strategies. He combines big-picture thinking, innovation, collaboration, and creativity to drive marketing campaigns.

Edward Montanus, Director | Demand Partnerships – North America, SMART AdServer

Experienced advertising technology and digital media professional. Specializing in strategic partnerships, business development, and sales.

This event is free to CMA Members and $20 for Non-Members. If you are unsure of your Membership status, please email membership@marketingcannabis.org.