Cannabis Marketing Association


February 7, 2023 • 10:45 am – 2:00 pm MT

Virtual Conference

Cannabis Marketing Association is proud to present the third annual Future of Cannabis Marketing — a forward-thinking, half-day virtual Ted-style event.

As the end of Prohibition rapidly nears, we have the opportunity to build a new industry that communicates authentically to consumers and patients and is mindful of the relationships between government, industry, and the people.

It all boils down to this:

What is the cannabis future that we want?

What do cannabis marcom leaders need to do now to shape that future and why?


In order to build the industry we want, we must visualize and conceptualize it in advance. 

Often big ideas require forward-thinking and debate before they are ready for public presentation and acceptance. The Future of Cannabis Marketing will present these ideas to the industry to open up dialogue amongst the industry’s marcom leaders so we can put change into action.

Speaker applications are open to active CMA Members only and are open through September 9 at 11:59 pm MT. If you do not hold an active CMA membership, your application will not be considered. Please email if you are unsure of your membership status.  

Members: log in to the Member Portal to access the Members-Only ticket tier. 


The Future of Cannabis Marketing may cover topics like branding, retail, and agency life. Speakers will be selected by the CMA Business Member-led Host Committee.

Winning presentations will be considered based on their originality, relevance to the event description, and importance to the industry.

Each session is approximately 20 minutes with 10 minutes for live Q&A.

THE FUTURE OF Cannabis Marketing Speakers

Meet the visionaries who will be delivering the Ted-style talks.


Jb Sugar





The Speaker’s Post Show Roundtable is exclusive to active CMA Members and is a 60-minute discussion where the speakers will talk about the behind-the-scenes planning of their talks, tease out important concepts, and debate what the #1 most important theme was from the sessions.

The Speed Networking event will be held on a separate platform at an earlier time. We will coordinate via Google Calendar.

AGENDA (subject to change)

All times are in MOUNTAIN.

9:30 – 10:30 am
Speed Networking 1:1 and small groups



10:45 – 11:00 am
Opening Remarks
Lisa Buffo

11:00 – 11:30 am

Speaker and Session Tittle TBA


11:30 am – 12:00 pm

Speaker and Session Tittle TBA


12:00 – 12:30 pm

Speaker and Session Tittle TBA


      12:45 – 1:15 pm

      Speaker and Session Tittle TBA


      1:15 – 1:45 pm

      Speaker and Session Tittle TBA



      1:45 – 2:00 pm
      Closing Remarks




      2:30 – 3:30
      Speakers Post Show Roundtable

      THE FUTURE OF Cannabis Marketing Host Committee

      The Future of Cannabis Marketing’s Host Committee is a group of top cannabis marketing professionals who are experts in the cannabis industry and talented in their craft.  These individuals represent different verticals across the North American supply chain and they have thoughtfully assisted Cannabis Marketing Association in its early stage. The Host Committee has curated The Future of Cannabis Marketing experience to provide maximum value for the industry’s top marketing professionals who will be in attendance.

      Founder and CEO,
      Cannabis Marketing Association

      Jb Sugar

      Business Development, Dispense

      Senior Content Specialist, ThrivePOP

      VP Business Development, Surfside

      Founder & CEO, Omlie

      Founder, Cannabiz Marketing Solutions

      Jb Sugar

      Team Director, Equativ