Future of Cannabis Marketing 2023

Cannabis Marketing Association is proud to present the third annual Future of Cannabis Marketing — a forward-thinking, half-day virtual Ted-style event, on February 7, 2023.   As the end of Prohibition rapidly nears, we have the opportunity to build a new industry that communicates authentically to consumers and patients and is mindful of the relationships between government, industry, and the people.   It all boils down to this: What is the cannabis future that we want? What do cannabis marketing leaders need to do now to shape that future and why?   In order to build the industry we want, we must visualize and conceptualize it in advance. Often big ideas require forward-thinking and debate before they are ready for public presentation and acceptance. The Future of Cannabis Marketing will present these ideas to the industry to open up dialogue amongst the industry’s communications leaders so we can put change into action.   The Future of Cannabis Marketing may cover topics like branding, retail, and agency. The CMA Member-led Host Committee will select speakers. Winning presentations are considered based on their originality, relevance to the event description, and importance to the industry. Each session is approximately 20 minutes with 10 minutes for live Q&A.   AGENDA (subject to change) 9:30 – 10:30 am — Speed Networking 1:1** 10:45 – 11:00 am — Opening Remarks, Lisa Buffo 11:00 – 11:30 am — The Forgotten Lynchpins of our Industry and How Marketers are Missing the Mark Johnathan McFarlane, Senior Director of Marketing, Roll Pros 11:30 – 12:00 pm — Experiential Marketing: The Future of Engaged Cannabis Consumers for Brands & Retailers Katherine Wolf, Chief Marketing and Operations Officer, Malek’s Premium Cannabis 12:00 – 12:30 am — Speaker and Session Title TBA 12:30 – 12:45 pm — Intermission 12:45 – 1:15 pm — Cannabis Marketing Secrets: How to Own Your Data and Scale Your Results Naima Abdi, Digital Marketing Specialist, Above the Fray 1:15 – 1:45 pm — Sustainable Packaging: Building Your Business by Doing Right, Elizabeth Corbett, Vice President of Sales, AE Global 1:45 – 2:00 pm — Closing Remarks, Lisa Buffo ** Speed networking is held on a separate platform from the speaker sessions. All registered attendees will be added to a calendar invite with the link to join prior to the live event.** All times are in MOUNTAIN. This is a VIRTUAL EVENT! CMA Members: you must log in to the Member Portal to access the Members-Only ticket tier.