Future of Cannabis Marketing 2023

Cannabis Marketing Association is proud to present the third annual Future of Cannabis Marketing — a forward-thinking, half-day virtual Ted-style event, on February 7, 2023.   As the end of Prohibition rapidly nears, we have the opportunity to build a new industry that communicates authentically to consumers and patients and is mindful of the relationships between government, industry, and the people.

It all boils down to this:

What is the cannabis future that we want?

What do cannabis marketing leaders need to do now to shape that future and why?

Maximize the impact of your marketing efforts this year by joining us on February 7 for the Future of Cannabis Marketing, featuring five cannabis communications leaders who will share the insights your cannabis business can leverage to achieve future-focused growth and results.

All registered attendees will have access to:

•  Pre-show virtual networking
• Recordings of all five speaker presentations
• Live Q&A sessions
• An additional three hours of bonus content on SEO

AGENDA (subject to change)

9:30 – 10:30 am — Speed Networking 1:1**

10:45 – 11:00 am — Opening Remarks, Lisa Buffo

11:00 – 11:30 am — The Forgotten Lynchpins of our Industry and How Marketers are Missing the Mark
Johnathan McFarlane, Senior Director of Marketing, Roll Pros

11:30 – 12:00 pm — Experiential Marketing: The Future of Engaged Cannabis Consumers for Brands & Retailers
Katherine Wolf, Chief Marketing and Operations Officer, Malek’s Premium Cannabis

12:00 – 12:30 am — Speaker and Session Title TBA

12:30 – 12:45 pm — Intermission

12:45 – 1:15 pm — Cannabis Marketing Secrets: How to Own Your Data and Scale Your Results
Naima Abdi, Digital Marketing Specialist, Above the Fray

1:15 – 1:45 pm — Sustainable Packaging: Building Your Business by Doing Right, Elizabeth Corbett, Vice President of Sales, AE Global

1:45 – 2:00 pm — Closing Remarks, Lisa Buffo

** Speed networking is held on a separate platform from the speaker sessions. All registered attendees will be added to a calendar invite with the link to join prior to the live event.**

All times are in MOUNTAIN. This is a VIRTUAL EVENT!

CMA Members: you must log in to the Member Portal to access the Members-Only ticket tier.