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Doing More With Less: Investing in Marketing During a Recession
February 28, 2023 @ 12:00 pm - 1:00 pm MST
Join Cannabis Marketing Association at 12:00 pm MT on February 28 for “Doing More With Less: Investing in Marketing During a Recession”, moderated by CMA Founder & CEO, Lisa Buffo.
The cannabis industry is facing new challenges as the economy enters a recession. In this webinar, we will explore ways to invest in marketing during tough times, so you can continue to grow your business while keeping costs low.
Objectives:
- Identify cost-effective marketing strategies for the cannabis industry during a recession
- Discuss how to allocate limited resources to maximize impact and return on investment
- Learn how to measure and analyze the effectiveness of marketing campaigns in a challenging economic climate
This event is free to CMA Members and $20 for Non-Members. If you are unsure of your membership status, please email [email protected].
CMA Members, you must be logged in to access the Members-Only tier.
Learn more and join today: https://thecannabismarketingassociation.com/membership/
Meet the Speakers
Glenn Frese is a senior executive with extensive marketing, sales and leadership experience across some of the largest brands in the world (Sony, Disney, Universal) as well as with multiple startups from preseed to Series B, with the last several years spent in the cannabis industry.
He most recently served as the Chief Marketing Officer for the KANHA Gummies brand, the fourth-largest cannabis edible in the US that was recently named to Weedmaps Best National Cannabis Brands of 2022. In his role, Glenn oversaw all brand, consumer and corporate marketing strategies, including the expansion of Kanha from its California roots into Massachusetts, Nevada, and Colorado. He had additional oversight of all product marketing strategies and revenue growth alongside retail and field operations.
Glenn is currently an advisor and consultant to several startups in and out of the cannabis industry and serves as a mentor to several companies in both the Los Angeles TechStars and the Techstars Music incubators, where he provides guidance across marketing, business development, strategy, and management for early-stage companies in those programs.