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Maximizing 4/20 Marketing: Effective Strategies for Cannabis Brands and Retailers on Any Budget

March 7, 2023 @ 12:00 pm - 1:00 pm MST

As the cannabis industry continues to grow, 4/20 has become an increasingly important date for cannabis brands and retailers to connect with consumers. However, not all cannabis companies have the luxury of big marketing budgets to leverage. This webinar will explore effective marketing strategies for 4/20 that can be implemented by cannabis brands and retailers with or without big budgets. Join us to learn how to make the most out of your 4/20 marketing efforts and attract more customers to your business.

Session attendees will learn:

  • Effective 4/20 marketing strategies that can be executed by cannabis brands and retailers with limited marketing budgets.
  • How to identify and target the right audience for your 4/20 marketing campaigns to maximize their impact.
  • The practical tips and tools for measuring the success of your 4/20 marketing efforts and making data-driven decisions for future campaigns.

 

This event is free to CMA Members and $20 for Non-Members. If you are unsure of your membership status, please email [email protected].

CMA Members, you must be logged in to access the Members-Only tier.

 

Meet the Speakers

Glenn Frese is a senior executive with extensive marketing, sales and leadership experience across some of the largest brands in the world (Sony, Disney, Universal) as well as with multiple startups from preseed to Series B, with the last several years spent in the cannabis industry.

He most recently served as the Chief Marketing Officer for the KANHA Gummies brand, the fourth-largest cannabis edible in the US that was recently named to Weedmaps Best National Cannabis Brands of 2022. In his role, Glenn oversaw all brand, consumer and corporate marketing strategies, including the expansion of Kanha from its California roots into Massachusetts, Nevada, and Colorado. He had additional oversight of all product marketing strategies and revenue growth alongside retail and field operations.

Glenn is currently an advisor and consultant to several startups in and out of the cannabis industry and serves as a mentor to several companies in both the Los Angeles TechStars and the Techstars Music incubators, where he provides guidance across marketing, business development, strategy, and management for early-stage companies in those programs.

Elizabeth Udell is a content and social media consultant in the cannabis, restaurant, lifestyle, e-commerce, and entertainment industries. She’s been a digital marketing instructor @ San Diego State University and the University of Las Vegas since 2020 where teaches content marketing and social media management. She’s worked in medical cannabis since 2015 in California and Maine and has been at Cookies Retail, MedMen, CannaCraft and so many other retailers and brands all over the world.

Bethany Gomez has established herself as a trailblazer in emerging markets, with a focus on cannabis, CBD and wellness. As Managing Director and Co-Founder of Brightfield Group, Bethany’s commitment to leadership and storytelling through meaningful data has positioned the company as an industry leader, playing a crucial role in shaping the cannabis, CBD and wellness industries both from a consumer and market perspective. Bethany has been featured and quoted in numerous media outlets including The New York Times, Wall Street Journal, CNN, Bloomberg, Yahoo! Finance, and more.

Jenny Brodowsky is a seasoned strategic leader with expertise on go to market operations, strategy, partnerships and monetization across emerging industries such as programmatic, data and Cannabis. Jenny is currently the VP of Media at Fyllo which has allowed her to continue her path with the best in class Cannabis purchase data and continue to bridge the offline world via interactive screens.

 

This event is free to CMA Members and $20 for Non-Members. If you are unsure of your membership status, please email [email protected].

CMA Members, you must be logged in to access the Members-Only tier.

Details

Date:
March 7, 2023
Time:
12:00 pm - 1:00 pm MST

Venue

Virtual
United States
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