Date(s) - 08/14/2019
Join Cannabis Marketing Association and Jennifer Whetzel of Ladyjane Branding for an hour-long webinar covering health claims in the cannabis industry. When it comes to marketing and advertising cannabis, CBD and hemp products, the rules and regulations can be daunting. Making any sort of claims regarding the health benefits of these products is illegal based on a number of laws that are applicable to all foods and beverages, not just cannabis.
The risks for breaking these laws can be steep. So how do you market and advertise your cannabis products without running afoul of these laws and risk penalties, legal fees and jail time?
This seminar will teach you how to understand health claims and how to navigate the risks of making health claims. You’ll also learn how to build a messaging platform that helps generate a solid emotional connection with your customers.
What you’ll learn:
- Laws & agencies that regulate product health claims
- Risks & barriers to making health claims
- Penalties associated with making product health claims
- How to understand health claims
- How to build a messaging platform that focuses on features, benefits & building an emotional connection with customers
Jennifer Whetzel, a marketing professional and founder of Ladyjane Branding. For over 25 years, Whetzel has worked on branding, advertising, marketing, strategizing and researching for Fortune 500 companies and B2B/B2C small businesses. After finding significant symptom relief in medical cannabis and emotional support from community members, she was inspired to use her professional expertise to help businesses in the cannabis industry develop smart, strategic and consistent brands that create deep connections with consumers. From do-it-yourself evaluations, branding makeover strategies and design assessments, Ladyjane teaches businesses how to multiply their marketing and advertising efforts with techniques used by Fortune 500 companies. Jennifer’s signature creations, Ladyjane’s Brand Archetype Quiz, and Two-Hour Brand Makeover, empower entrepreneurs in the industry to take their brand strategies into their own hands to stand out and sell more.