The Future of Cannabis Marketing

Cannabis Marketing Association

presents

February 7, 2023 • 10:45 am – 2:00 pm MT

A Ted-style Virtual Conference

As the end of Prohibition rapidly nears, we have the opportunity to build a new industry that communicates authentically to consumers and patients and is mindful of the relationships between government, industry, and the people.

It all boils down to this:

What is the cannabis future that we want?

What do cannabis marcom leaders need to do now to shape that future and why?

Purchase the Recordings

Are you a social equity applicant, veteran, non-profit, disabled, unemployed, or an individual otherwise in need?

Please apply for discounted or sponsored tickets here.

In order to build the industry we want, we must visualize and conceptualize it in advance.

Often big ideas require forward-thinking and debate before they are ready for public presentation and acceptance.

The Future of Cannabis Marketing will present these ideas to the industry to open up dialogue amongst the industry’s marcom leaders — so we can put change into action.

Purchase the Recordings

Maximize the impact of your marketing efforts this year and learn from five cannabis leaders who will share the insights your cannabis business can leverage to achieve future-focused growth and results.

- Connect with cannabis marketing peers at the 1 hour pre-show virtual 1:1 and small group networking
- Recordings of all five speaker presentations — watch live or at your convenience!
- Live Q&A sessions with each speaker
- Improve your Google ranking and content strategy with an additional three hours of bonus classes on SEO!

Three additional modules of SEO training include:

- learn how to build a winning strategy for your online presence
- how to ensure your menu ranks ahead of the vast online marketplace and drive traffic to your dispensary
- how the optimization of your website and server helps Google and other search engines crawl your website effectively.

THE FUTURE OF Cannabis Marketing Speakers

Meet the visionaries who will be delivering the Ted-style talks.

JOHNATHAN MCFARLANE
Senior Director of Marketing, Roll Pros

KATHERINE WOLF
Chief Marketing and Operations Officer, Malek’s Premium Cannabis

MICHAEL DIAZ-RIVERA
Business Owner, Better Days Delivery

NAIMA ABDI
Digital Marketing Specialist, Above the Fray

ELIZABETH CORBETT
Vice President of Sales, AE Global

Each of the presentations will be hosted on Zoom and recorded and sent to attendees following the live event.

The Speed Networking event will be held on a separate platform at an earlier time. We will coordinate via Google Calendar.

All registered attendees will have access to:

Pre-show virtual networking
Recordings of all five speaker presentations
Live Q&A sessions
An additional three hours of bonus content on SEO — learn how to build a winning strategy for your online presence, how to ensure your menu ranks ahead of the vast online marketplace and drives traffic to your dispensary, and how the optimization of your website and server help Google and other search engines crawl your website effectively.

PURCHASE RECORDINGS

Are you a social equity applicant, veteran, non-profit, disabled, unemployed, or an individual otherwise in need?

Please apply for discounted or sponsored tickets here.

View Sponsorship Opportunities

AGENDA (subject to change)

All times are in MOUNTAIN.

9:30 – 10:30 am
Speed Networking 1:1 and small groups

10:45 – 11:00 am
Opening Remarks
Lisa Buffo

11:00 – 11:30 am
The Forgotten Lynchpins of our Industry and How Marketers are Missing the Mark
Johnathan McFarlane, Senior Director of Marketing, Roll Pros

11:30 am – 12:00 pm

Experiential Marketing: The Future of Engaged Cannabis Consumers for Brands & Retailers

Katherine Wolf, Chief Marketing and Operations Officer, Malek’s Premium Cannabis

12:00 – 12:30 pm

The Struggle Toward Success for Social Equity Licensees

Michael Diaz-Rivera, Business Owner, Better Days Delivery

-intermission-

12:45 – 1:15 pm

The Future of Cannabis Marketing is Owning & Leveraging Your Customer Data

Naima Abdi, Digital Marketing Specialist, Above the Fray

1:15 – 1:45 pm

Sustainable Packaging: Building Your Business by Doing Right

Elizabeth Corbett, Vice President of Sales, AE Global

1:45 – 2:00 pm
Closing Remarks

THE FUTURE OF Cannabis Marketing Host Committee

The Future of Cannabis Marketing’s Host Committee is a group of top cannabis marketing professionals who are experts in the cannabis industry and talented in their craft. These individuals represent different verticals across the North American supply chain and they have thoughtfully assisted Cannabis Marketing Association in its early stage. The Host Committee has curated The Future of Cannabis Marketing experience to provide maximum value for the industry’s top marketing professionals who will be in attendance.