Cannabis Marketing Association


cannabis marketing summit

Virtual Conference

june 8 – 10, 2021



IN partnership with



Summit Attendees: Recordings are now available on our Member Portal! Your username is the email address you used to register for the Summit. To set your password, click “Forgot Password”.

If you were unable to attend the Summit but are interested in viewing the recordings, you may purchase the recordings here.


The Cannabis Marketing Summit is the premier online event for senior-level marketers responsible for the marketing budgets of licensed brands in the cannabis industry.

The goal of the Summit is to evaluate the current state of cannabis marketing and learn about the practical tools, tactics, and data that produce effective strategies and campaigns for cannabis brands across the country.

This event is targeted to marketing leadership — CEOs, CMOs, VPs of Marketing, Directors of Marketing, and marketing professionals who work in-house or on the agency side for licensed cannabis companies.

All are welcome and will benefit from the content — whether you are new to cannabis or an experienced pro.

Virtual Conference Agenda

Attend from anywhere in the world!

Please note all times are in MOUNTAIN. We are HQ’d in Denver, Colorado.


Monday, June 7

*FREE* Social Equity Awareness Training 
12:00 – 1:00 pm MT

hosted by Marijuana Matters

The goal of this training is to provide companies with an understanding of what inequities within the cannabis industry most need to be addressed in order to repair the harm done from the war on drugs. This training is modeled after Marijuana Matters. Social Equity Toolkit which applies a good, better, best framework on how cannabis businesses can strive toward achieving equity internally, and externally support equity-seeking groups. We believe that the cannabis industry working in alignment with and dedicating important resources and expertise to communities over the long term will begin to achieve the outcomes of a social equity framework.

Day 1 — Tuesday, June 8

1:1 Speed Networking

9:30 – 10:30 am MT

Meet the guests on Gatheround!  Join us for 1-on-1 speed networking with cannabis professionals attending the Summit. Make meaningful connections through short, guided conversation games.

*This is held on a separate platform from the Zoom mainstage.

2 min remarks from Eric Meth, Chief Strategy Officer, Surfside


CMS Networking Description

Opening Remarks

10:45 – 11:00 am MT
Lisa Buffo, Founder & CEO, Cannabis Marketing Association 

Welcome video from the Host Committee

Lisa Buffo

CEO, Cannabis Marketing Association
Marketing Across State Lines: How to Effectively Market Cannabis in a Heavily Regulated Landscape
11:00 am – 12:00 pm MT
Seun Adedeji, CEO, Elev8 Cannabis
Mikaela McLaughlin, VP Business Development, springbig
Shannon Reed, VP Marketing, Omura
Tessa Adams, CMO, Moxie
It’s no secret, cannabis marketing in a heavily regulated market can be a serious challenge. Learn from these brands and advocates as to how they’ve been able to move the needle, authentically, within a heavily regulated space. Learn how service providers, retailers, and multi-state operators build brands and promote those brands via digital advertising channels to drive retail foot traffic and online sales.

Seun Adedeji

CEO, Elev8 Cannabis

Tessa Adams

CMO, Moxie

Mikaela McLaugHlin

VP Business Development, springbig

Shannon Reed

VP Marketing, Omura

filler text to drop

Advertising Cannabis on Mainstream Media: What Brands Need to Know About Doing It Safely and Effectively
12:00 – 1:00 pm MT
Jeff Arbour, Founder & CEO, Nana & Pop
David Breckling, CEO, FlowerShop Media
   As more states move for the legalization of cannabis, the $15 billion industry is the fastest growing in the US economy. This presents a massive opportunity for both publishers and advertisers. When it comes to cannabis advertising, there is plenty of information around where you can’t place your ads and a scarcity of information around where you can advertise. So, how do cannabis brands effectively promote their products and brands, within compliance, across mainstream media channels? Hear from cannabis industry executives who will discuss working with mainstream media publishers and platforms and how cannabis and CBD brands can leverage a wide marketplace of ad inventory — desktop, mobile, video, as well as digital out of home and direct mail — to help propel their brands and products into mainstream media safely and effectively.

Jeff Arbour

Founder & CEO, Nana & Pop

David Breckling

CEO, FlowerShop Media

Sponsored by Surfside

Building and Leading Creative Teams: Diversity and Compassion as a Gateway to Creativity

This session is open to active CMA Members only.

1:30 – 2:30 pm MT
Derek Espinoza, Creative Director, Baked Bros
Nadeem Al-Hasan, Co-Founder & CMO, Baked Bros
     Due to the chaotic and fast-paced nature of marketing, we often miss the forest for the trees. As marketers, we tend to focus heavily on strategy, branding, PR, media, etc., and rightfully so as these are central components, or rather the trees, of our profession. So what’s the forest? Our creative teams. Now, more than ever, we are facing unparalleled competition, social change, and economic fluctuations that produce a need for continual adaptation. An innovative marketing team is the key to keeping up with and succeeding in times of extreme change. The building and leading of a creative team is not only frequently overlooked but also poorly misunderstood. In this workshop, attendees will uncover why diversity is a precursor to creativity, how to build a dynamic and sustainable team culture, and what the power of compassionate leadership can do to unlock peak performance, to name a few. Throughout the workshop, attendees will be provided concrete tools they can use to double down on their greatest competitive advantage, their people. This workshop draws insights from real-world experience and the fields of neuroscience, psychology, and communication. This session’s goal will be for attendees to leave with a path to building and leading a creative team that can deal with any organizational goal or global shift.

Derek Espinoza

Creative Director,
Baked Bros

Nadeem Al-Hasan

Co-Founder & CMO, Baked Bros

Day 2 — Wednesday, June 9

1:1 Speed Networking

9:30 – 10:30 am MT
Courtney Mathis, CEO, Cannabis Doing Good
Meet the guests on Gatheround!  Join us for 1-on-1 speed networking with cannabis professionals attending the Summit. Make meaningful connections through short, guided conversation games.

Courtney Mathis

CEO, Cannabis Doing Good

Cookies and IDFA Regulations: What Cannabis Marketers Need to Know Now
11:00 am – 12:00 pm MT
Sam Hollander, Chief Digital Officer, Enlighten
Alice Lee, Co-Founder & COO, Pheno
Dan Baril, VP Strategy, Data Skrive
Jeff Ragovin, Chief Commercial Officer, Fyllo
Michael Blanche, Co-Founder, Surfside

    Consumers expect a degree of personalization and engagement with the marketing they interact with. The tools and methodologies marketers leverage to track and measure campaigns are becoming extremely complex and quickly transforming. How can markers leverage data compliantly to deliver targeted and engaging messaging that resonates? How do the upcoming changes to tracking capabilities (the IDFA and cookie) change the marketing landscape? How do marketers need to adapt to prepare for these changes while still remaining authentic and educating consumers? This session aims to outline the powerful use of data for personalized and engaging targeting while also bringing awareness to privacy and security matters surrounding data collection and tracking. Cannabis marketers will hear about the impending changes in ad tracking while discussing data privacy and maintaining an authentic and personalized approach to speaking with consumers. In this session, attendees will learn:

  • How marketers collect (IDFA, Cookie, First Party Data, etc.) use data to understand customers to deliver personalized messaging that resonates? What does it all mean?
  • What are the changes taking place in the next 6 months?
  • How cannabis marketers can prepare and stay ahead of these changes
  • Now that marketers have prepared, what is the most compliant way to leverage that data for earned and paid media while delivering messaging to brands that still resonates and drives ROI?

Sam Hollander

Chief Digital Officer, Enlighten

Jeff Ragovin

Chief Commercial Officer, Fyllo

Alice Lee

Co-Founder & COO, Pheno

Michael Blanche

Co-Founder, Surfside

Dan Baril

VP Strategy, Data Skrive

7 Tips for Infusing Your Cannabis B2B Marketing With Diversity 
12:00 – 1:00 pm MT 
Kristi Price, Founder & CEO, Black CannaBusiness Magazine
Ernest Toney, Founder, BIPOCANN
Ru Johnson, Owner, Roux Black Consulting
     The workshop will be populated with BIPOC cannabis marketing leaders sharing best practices for infusing B2B marketing with diversity. The panelists will discuss the 7 strategies that produce the best results for brands looking to expand their marketing diversity footprint in authentic and measurable ways. We will share quantitative and qualitative data that will compel attendees and challenge the way they think about marketing as social responsibility.


Kristi Price

Founder & CEO, Black CannaBusiness Magazine

Ernest toney


Ru Johnson

Owner, Roux Black Consulting

Sponsored by Surfside
We Don’t Bite: The New Cannabis Influencer

This session is open to active CMA Members only.

1:30 – 2:30 pm MT
Lauren Carter, Head of Marketing, The Clinic Colorado
Jordyn Pollack, Co-Founder, Ziggy’s Naturals
Victoria Baek, CEO, Confluence Agency (a subsidiary of MATTIO Communications)
Ashley Greenwood, @wowashwow
     So you tried implementing an influencer campaign and didn’t get the ROI you were looking for, what went wrong? Join us for a 45-min discussion on… 
  • Setting expectations on both sides: what can influencers deliver vs what is the brand’s expectation 
  • Getting un-stuck from IG: content creators/influencers are creating more unique content on non-IG platforms than ever, discuss how brands utilize that for a 360-advantage 
  • Knowing value: compensation isn’t as clear as followers = value, we’ll discuss why rates vary so greatly and how marketers can better identify who will meet their KPIs
  • Leveraging influencers: the repost is dead, we’ll discuss better ways to continue leveraging influencer/content creator campaigns for more ROI

Lauren Carter

Head of Marketing, The Clinic Colorado

Emily McCarter

Co-Founder, Broken Chair Media

Jordyn Pollack

Co-Founder, Ziggy’s Naturals

Ashley Greenwood


Victoria Baek

CEO, Confluence Agency (a subsidiary of MATTIO)

Day 3 — Thursday, June 10

1:1 Speed Networking

9:30 – 10:30 am MT

Meet the guests on Gatheround!  Join us for 1-on-1 speed networking with cannabis professionals attending the Summit. Make meaningful connections through short, guided conversation games.


2 min remarks from Gary Allen, CEO, New Frontier Data
CMS Networking Description
Competitive Advantage Through Chemical Differentiation: Translating the Scientific Explanation to the Marketing Message
11:00 am – 12:00 pm MT
Dasheeda Dawson, Founder & Author, The WeedHead™ & Company
Razia Hayden, Director of Marketing, Extractioneering
Maggie DiSantis, Strategic Growth Marketing, Cannabis/Nutraceuticals, bioMérieux
Sandra Carrillo, M.D., Co-Founder, Medical Director, Medicann IPS Cannabis Clinics Colombia
In this session, attendees will learn:
  • How cultivators, brands, researchers, and testing labs can work together to create a science-based story and utilize it as a cornerstone of their competitive differentiation strategies
  • What innovation is in the cannabis space and how it can be articulated through science
  • How to translate the scientific explanation of cultivation and testing into a meaningful marketing message

Dasheeda Dawson

Founder & Author, The WeedHead™ & Company

Sandra Carrillo, M.D.

Co-Founder, Medical Director, Medicann IPS Cannabis Clinics Colombia


Razia Hayden

Director of Marketing, Extractioneering


Maggie DiSantis

Strategic Growth Marketing, Cannabis/Nutraceuticals, bioMérieux

I Was Told There’d Be No Math: Examining Brand Loyalty Measures
12:00 – 1:00 pm MT
Liz Connors, VP Data & Analytics, Headset
Jewel Loree, Senior Product Manager, Headset
    Marketing is becoming an ever more quantitative sport with an abundance of key performance indicators and critical metrics. In this session we explore some of the common brand loyalty metrics and establish their importance in your day to day decision making. Rather than working through equations we will break down the measures including how to interpret each and take action. We will bring common brand loyalty measures from the CPG space into cannabis and help brands understand what to do next. For example, the average Flower brand in California sees a repeat purchase rate below 50%. However, not all brands are equal and some brands have found ways to differentiate themselves from the commodity view of consumers. In this session we examine measures like repeat purchase rate including learning what it is, what it’s for, and how to use it to change our products’ futures.

Liz Connors

VP Data & Analytics, Headset

Jewel Loree

Senior Product Manager, Headset

Sponsored by Surfside
Acquisition Workshop: Evaluating a Cannabis Brand

This session is open to active CMA Members only.

1:30 – 2:30 pm MT
Sponsored by Surfside
Claire Kaufmann, Director of Client Services, Brightfield Group
Alyssa Jank, Consulting Services Manager, Brightfield Group
     The most attractive cannabis brands are becoming acquisition targets. With M&A on the rise, stakeholders should understand how to evaluate brand attractiveness. In this presentation, we’ll use a data-driven framework to evaluate a mock brand in the context of the real cannabis brand landscape.

Claire Kaufmann

Director of Client Services, Brightfield Group

Alyssa Jank

Consulting Services Manager, Brightfield Group

Cannabis Marketing Association is proud to present the second annual
virtual Cannabis Marketing Summit.

All content sessions will be recorded for later viewing by ticket holders only.

Cannabis Marketing Summit Host Committee

The Cannabis Marketing Summit’s Host Committee is a group of top cannabis marketing professionals who are experts in the cannabis industry and talented in their craft.  These individuals represent different verticals across the North American supply chain and they have thoughtfully assisted Cannabis Marketing Association in its early stage. The Host Committee has curated the Cannabis Marketing Summit experience to provide maximum value for the industry’s top marketing professionals who will be in attendance.

Founder & CEO, Cannabis Marketing Association

Chief Digital Officer, Enlighten 

Founder & CEO, NisonCo

Creative Director, Mattio Communications

Marketing Director, Curaleaf

Chief Marketing Officer, The Arcview Group

Director of Marketing, Clear Cannabis

CEO, ThrivePOP

Vice President, Durée & Company

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