Episode 43: Future of Cannabis Marketing: Insights and Strategies for the Road Ahead

Lisa Buffo  00:10

Okay, welcome everybody to season four of the party like a marketer, podcast produced and sponsored by the cannabis Marketing Association. I’m your host, Lisa buffo, the founder and CEO of the cannabis Marketing Association. And I am joined today with Emily wells, our CMAs membership manager. Emily, I’m glad you’re back on the podcast.

Emily Wells  00:33

Thank you. I’m stoked to be back. It’s been a second.

Lisa Buffo  00:37

It has.And it is January 2023, which means we are coming up on the new year and all of our new programming and the industry is in a different place than it was when we wrapped season three, we’ve seen a some economic fear, if you will, where we’re seeing a lot of layoffs in the cannabis industry in tech and more broadly, which means that marketing budgets are tightening. And you know, things have changed. We’re seeing new tools in the market like chat GPT. And again, we’re just you know, the landscapes changed a bit, which means that we need to respond as marketers in lockstep with what’s happening and try to be as proactive about what’s going on as possible. So we’ve been hearing from all of you, our members and our listeners about what’s happening. And we are programming the next six months, at least, to address those concerns and talk about it. So today for our kickoff for season four, we’re going to talk a bit about what we’ve got in the pipeline for CMA. We’re going to talk a bit more about some of these issues we’re seeing as far as how to continue to invest in marketing, and you can scale and be successful in your marketing efforts, during times when that might be a little bit more scary, and how to set up teams for success. So yeah, let’s see, let’s get into it. So where should we start? So we’ve got our future of cannabis marketing events, which is our annual Ted style half day virtual conference that we do. In the years past, we’ve done it in early to mid January. This year, we’re doing it on February 7, to give everyone some time to sort of come back from the holidays. And this is one of my favorite events of the year, because we get to have the time in this space to envision where we want to go. And there’s a lot of talk in this in cannabis about building the industry we want, right? Like, we have an opportunity as a new industry that has only been around for the last 10 or so years, from a legal perspective, and to build something new and different. But it moves so fast, right? We know that joke about one year in cannabis is like dog years or seven years in any other industry. And like anything, when things move fast, sometimes you’re so heads down executing that it’s hard to see the forest from the trees. And there isn’t as much time to sort of sit and strategize and reevaluate. So we have really used this event as the time to say, what new ideas does the industry need to consider? And what does the future look like? And can we be intentional about it. So it’s less of an instructional event around how to but time to explore new ideas, new concepts, so you know, see what’s worked in other spaces and see how that can be applied in the cannabis industry.

Emily Wells  03:34

Amazing. I’m really excited about this. This is always one of my favorite annual events too. And it’s always really serendipitous timing at the beginning of the year. So we can really set those those forward looking plans and get started right away.

Lisa Buffo  03:50

It is it is and this is our third year doing it. Our third year, our third year, third year and it was only Well, it was two years ago last nuts like 2023 and 2021. The first year we did it. I’ll never forget that time. But that was when as many of you know, our good friend Corbin Cooper, who keynoted at the Cannabis marketing Summit. If you were with CMA in 2020. We did a series of letter writing campaigns to him when he was a constituent of last prisoner project. And at the time, he was serving a life sentence for nonviolent cannabis charges with without the chance of parole in a federal facility in Louisiana, even though he’s based in California, and his family was there. And we were writing letters to him to let them know we were thinking about him and advocating for him. And he was actually miraculously granted clemency on January 20, the last day of the former president’s Presidency of 2021. And it coincided with this event and I remember we were there was a social media campaign and push to get signatures on on the change.org petition that was going around and advocate and right to the administration at the time for clemency. And it worked, it happened. And I got the news the night after we did. After the event, we wrapped the event, mid afternoon, it was like two or three o’clock Mountain Time. And I remember getting the phone call from our dear friend Anthony that evening that he Corbyn was granted clemency. And you know, he was going to be released. And Anthony was on his way to Louisiana. And that was just I’ll never that was one of, if not the single biggest highlight of the decade, in my whole career and calves.

Emily Wells  05:40

That was the most special moment and so, so grateful to be included in it. And I’ll never, I’ll never forget it either.

Lisa Buffo  05:49

And then to have him speak at the summit was amazing, and Keynote and share his story on stage. And if you aren’t familiar with his story, you guys can actually watch our keynote, we made that public on our YouTube channel. So we’ve got that there with core vein. And we also did a podcast episode with him shortly after he was released in 2021. I believe it’s in season one, but we can link it in the description of this episode. But you can watch those videos and learn more about his story and supporting his brand 40 times. But this event will always remind me of that day in that moment. And on a on a personal level that day, reminded me that miracles are absolutely possible and happen and they do happen. So there’s always kind of good energy and good vibes around the future of cannabis marketing.

Emily Wells  06:36

Absolutely. I couldn’t agree more right on. So coming back to this year, what what session topics can our attendees anticipate?

Lisa Buffo  06:46

So this year, we like all of our content, we allow our members to apply and sort of submit their ideas. And then we have a committee review those ideas and decide a committee made up of our members, you know, which ones are new, which ones are exciting, which ones fit this stage. So we’ve got five speakers this year. And one of them is on bud tender, basically the future of bud tenders in this space and investing in bud tender. So that’s going to be Jonathan McFarland, who is the Senior Director of Marketing at roll probes. And his talk is called the Forgotten linchpins of our industry and how marketers are missing the mark. And the short version is we’ve well, we’ll save the mystery for you all at the event. But it’s really about investing in bud tenders as the key to success for both retailers and brands. And Jonathan did a study on this. So we actually opens the talk with some empirical data from this study that surveyed bud tenders and brands and retailers across the country. So he presents that data and then talks about strategies that are used for those business owners to empower their bud tenders to them, thus empower their sales and revenue. And he uses some examples from Disney, and other corporations that sort of reflect this mindset and mentality. And it’s interesting, because I had a conversation with a member earlier today about how, you know, it’s, it’s often easy for us in the industry to think like we’re doing something totally new. And these things have never been done before. And, yeah, there’s a degree to that. But a lot of these problems are just business problems. They’re their problems that are not industry specific. You can find them in, you know, MBA case studies and textbooks. And so we could really benefit from learning and studying those and applying those solutions and best practices to this space at this time, with the unique lens that we have about what is different, but the problems can be very similar in the sense of empowering those at the point of sale, at retail, to be advocates for the brands, and for the stores themselves is not new, and it has been figured out before. So that’s Jonathan’s talk that I’m really excited about.

Emily Wells  09:08

I’m excited about that, too. I feel like bud tender. Education and Engagement has been a hot but a elusive topic in the industry. So I’m excited to see where Jonathan takes it and how our audience can be inspired and apply it to their own brands.

Lisa Buffo  09:24

And he’s actually kicking off the event. So he’s going to be the first talk. On Tuesday, February 7, this is me talking at 11am. So we start with bud tender, the Forgotten linchpins of our industry and how marketers are missing the mark. And then we go into hearing from a another CMO of a cannabis brand and that is Katherine Wolf, who is the CMO and CO Chief Operating Officer of Malik’s premium cannabis, which is a premium Colorado cannabis brand that’s in all across the states has deep penetrate ration in the market there. If you’re familiar with the brand, they’ve got these bright pink imagery, you’ll see the bright pink joint tubes and bright pink Mallik signage, but they’ve got really unique and distinct branding and catch the the genius behind that. But she’s going to be talking about experiential marketing, the future of engaged cannabis consumers for brands and retailers. And similar to Jonathan’s talk, cat gives us a deep dive into some of the data behind experiential marketing, but also how can brands implement it in a way that is going to allow them to remain competitive. And we’ve seen, you know, the given that we’re coming off the heels of a pandemic, which in some ways feels like forever ago when we were in lockdown and whatnot, but in others was really not that long, where, you know, we had a few years where there were no events, there were there was not experiential marketing in real life. But now that we’re on the other side of it, we get to sort of re envision experiential marketing and how we connect during these times and what that looks like and how to build that relationship again. And so Kat talks about some of her lessons learned in that space and what’s worked for Malik’s and offers that those insights. And part of why I like this style is Ted style is really it means their their slogan is ideas worth spreading. So if the heart of the concept is presenting new ideas, and in that format, you know, it can be like any idea what you hear from psychologists, you hear from athletes, you hear from people of all different walks of life in different professions. Given that here, we’re a bit niche as far as cannabis marketing and cannabis marketers. There’s room for these new ideas, but also room within these talks to talk a bit about how to get there and why it’s important and what the future could look like. So cat does a really good job of giving insight to that. And she’s also a former or past speaker at the Cannabis marketing Summit.

Emily Wells  12:00

thrilled to have Kat back and, again thrilled for our audience to get a taste of the various activations. Malik’s been up to the last year here in Denver, they’ve done some really awesome things. And again, I think the the leave inspired and motivated to apply it to their own brands.

Lisa Buffo  12:19

It Cat’s got a unique lens, because she’s the CMO and the COO. So she understands both the strategy behind it but also the operations and experiential marketing is very much so at that intersection because it requires physical people power to go out, create it, create an experience, and then be able to justify it so that you can justify the spend moving forward. So I think she’s the perfect person to speak on that.

Emily Wells  12:47

Absolutely. Absolutely. Now our third topic is going to be customer data ownership. You want to talk a little bit about the speaker and, and flesh out the the topic.

Lisa Buffo  12:59

Yes, so that speaker is Nyima Abdi who is a digital marketing specialist at above the fray design. And above the fray. They are they do kind of their full stack agency as far as the services they provide. But they are designers, they are tech folks. And Nyima really has good insight and strategy behind this. This is what she you know, geeks out on all day as a digital marketing specialist. So her talk is called cannabis marketing secrets, how to own your data and scale your results. And she I learned a lot from her talk, actually. And her talk was one of those where I heard it. And then I went back and looked at what we’re doing at CMA, and thought about how we can pivot and adjust our strategy even though we’re not a brand or retailer. But, you know, as we’re, you know, we had mentioned, right, we’ve got chat GPT we’ve got all these new tools coming in. And technology, like anything is growing exponentially and, you know, arguably faster than we as humans can keep up with. I feel like I’m constantly learning, even as a millennial and someone who sort of grew up with technology. Like, whenever our CRM gets new features, you have to learn it. And even if I feel like I’m ahead of the curve, and we’re doing the most cutting edge stuff, there’s still always something on that bleeding edge that you can benefit from. But she talks about issues of privacy and ownership and data. And when it comes to brands and retailers and particularly those who need really thorough tech solutions to do their inventory to do their point of sale, to communicate with their customers and to be able to track to do loyalty programs to track all that, who owns the data, who benefits the most from it, and how can you really create a tech stack and a solution that is going to allow you as the business owner to make informed decisions. So she talks about some of the issues around that and how to think about it. And I’m forgetting the exact language she used now. You’ll have to buy Talk to see but she also talked about like creating a cache, I’m forgetting the word, but like a model that really you own, and you can sort of piece together. It’s a framework to you know, the word I’m talking about that she used. I don’t want to make it up.

15:16

I know, I know.

Lisa Buffo  15:19

Basically, can you put piece technology together where you really own your data, and it works for you and have a framework around it versus some of these all in one solutions out there where they may make it easier, supposedly, from a user experience perspective, but you don’t own that data? And how much of that do you really control? So she goes into this and gives the audience a good framework for how to think about it, and talks about where again, the future is heading. And I think any talk about the future of technology, I know you and I were just riffing before we started recording for the podcast about, you know, with chat, GPT, and even self driving cars. We were, we were warned about these things as a society a decade ago, and we didn’t really talk about them and understand their implications. And now we’re even seeing in marketing, and I’m talking with, you know, other marketers who they don’t need as much of a marketing team, because there’s AI tools that do. They’re writing SEO optimized blog posts, they are, you know, making designs, they are doing things that you know, 1015 years ago, you needed a full team for. So I’m really excited for this talking to sort of think about the future of marketing within cannabis at that intersection of data and usability.

Emily Wells  16:37

Right on another another hugely valuable session. And Naima has got a fantastic stage presence about her and some awesome personal anecdotes. It’ll be a super entertaining session for sure.

Lisa Buffo  16:51

Yeah, she does. She does. Okay, and then after her, we have Elizabeth Corvette Canada, who is the VP of Sales for AIG global, and that I’m really excited to hear from her she’s had a really long and deep career in packaging. And she’s got stories for days working with big corporations, fortune 500, Fortune one hundreds, helping them in packaging in all different ways, whether it’s big box retail stores, to the work that she’s doing in cannabis now. So we arguably couldn’t find a more informed expert as far as packaging than Beth. And we’re really lucky to have her in the cannabis space and her perspective. But of course, the hot button topic and packaging is stainability, given our regs and how things are packaging in this space can be and is incredibly wasteful. And that’s something that needs to be fixed. For many reasons, the minimum that we’re in the midst of and deep into a climate emergency, and we need less waste, it needs it, it needs to make sense. So but sustainable packaging can be. You know, there’s issues of greenwashing that we see, you know, nationwide cannabis as well, as far as they’re being sustainable solutions to various business problems, or consumer problems that actually maybe aren’t so sustainable. And then there’s the issue of costs, right? Like, plastic made from oil and gas is cheap, sustainable packaging. What does that look like? How do you implement it in a cost effective way? And within the cannabis industry environment where, you know, we’ve seen in Colorado, for example, we’re a little changed the packaging rags, and then someone or a business who ordered, you know, 100,000 us units of something, they’re no longer usable, and they have to scrap that and start over. So how can you have sustainable packaging? How do we create that industry wide change? But best talk is really focused on the individual level? How can the business do that? What needs to be considered? And how, how do you think about that triple bottom line perspective where it benefits the company’s bottom line, but also people in the planet? And getting to that that next step and making it more actionable? So I’m really excited to hear from her because she, I mean, she’s the expert on this. She knows.

Emily Wells  19:18

She is She absolutely is the expert. And yeah, I’m glad to get the cross section of of sustainability and what folks are really able able to achieve as far as as packaging regulations are concerned.

Lisa Buffo  19:34

And she opens I believe, she opens with a story that she told us in our pep talks, and from what we’ve seen of her talk that she opens with a really awesome story that I think is going to connect with the audience right away. So I’m excited for everybody to hear that.

Emily Wells  19:50

I think so to looking forward to it as well. And last but certainly not least, let’s hear a little bit about our fifth speaker.

Lisa Buffo  19:59

So our Our fifth speaker, Michael Diaz Rivera is the owner of better days delivery. And his topic is to be determined, it’s going to be a surprise topic for you all, that we will announce before the event, but we want to create a little bit of mystery around it. So Michael’s story is, so his topic is coming. But Michael has a really interesting story, because he’s also formerly incarcerated for marijuana possession. But he now has a business, better days delivery that’s based in Colorado. And Michael is also a former educator, so he was a teacher for years. So he’s got this depth of experience, as far as his personal story, being a teacher, and I always think teachers make phenomenal speakers and presenters, because if you can digest anything to children, and do that professionally, it’s gonna be, you know, part of Ted style is hearing from good speakers and good presenter. So he’s definitely in that category. And he’s got the story that he has turned into a mission as far as what he’s doing it better days delivery, and you know, what he’s trying to accomplish in the state of Colorado. So Michael’s talk, we will, you guys will be surprised to find out what he’s talking about. But he is our last speaker. And we’ll be hearing from him at the middle of the event. So and he’s also Colorado based in a former summit speaker. So if you came to the cannabis marketing summit last June, you could have heard some of his story as well, but really interesting perspective that he has, on all sides of this, to talk about the future. And when we talked with Michael, he actually was almost selected, I believe, and had applied to speak to be a TEDx speaker in Denver. But I think he said they, you know, they didn’t think he had enough experience or couldn’t say, so which is crazy. And they’re lost, but our gain, so we’re really excited to hear from him. In this one,

Emily Wells  22:02

yeah, thrilled to have him back on the CMA stage. And also really excited to hear, you know, from the from the delivery perspective, I think, you know, that’s brand new to us here in Colorado, but to emerging and existing markets all over. So I think that’ll be a unique and exciting perspective as well.

Lisa Buffo  22:22

It is because delivery is, it’s easy to think about, you know, depending on where you are, I definitely lean more having a Colorado lens on this space, even though we have national that, okay, there’s brands and there’s retailers, but in California delivery is a massive part of the equation. That’s who a lot of folks racked with is the delivery drivers. It’s not the bartenders necessarily, but it is another point of contact with the brands that touches at the heart of the whole supply chain and the whole ecosystem, as far as where do you get it from? And what’s the brand that’s producing out the product itself? So I agree that I think his perspective in delivery, which is definitely the future, I mean, there’s, if we’ve seen, you know, take cannabis out of it over the last 2030 years, we’ve gone from being a retail heavy in person society to a delivery, almost like, what’s the word, but just instant gratification where I can order something on Amazon and you know, I can literally two days is almost long at this point I can You can even select like instant delivery, same day and order things and have it within hours, depending on where you live. So and cannabis is no different.

Emily Wells  23:35

Absolutely, absolutely. So earlier, we had kind of touched a little bit on just overarching themes for CMA this year and kind of doing doing more with less. Do you want to dive into what’s next as far as our programming for this year?

Lisa Buffo  23:51

Yeah, so we are working on our programming through the end of the year, and our summit itself this year is really going to be focused on that concept. And there’s a famous, I believe it’s a warren buffett quote that says be fearful when others are greedy and be greedy when others are fearful. And now is we’re definitely seeing that where it is a time of fear economically. We were in inflationary times. We’re in war time, frankly, if you think about the broader global supply chain, and we’re seeing that impact businesses as what as far as what they can spend. And you know, with this round of layoffs that we’ve been seeing happening in the tech sector, and in cannabis as well. Capital Markets have dried up, you know, startups that have relied on being able to consistently fundraise are struggling right now. And there’s much more pressure on teams across the board to do more with less, show return with less and give bigger results with less so we’re really leaning into that and wanting to help defend marketing and be Be proactive about it because it tends to be the first to get cut. When times get tough, which, you know, as a business owner myself, I understand we know when you’re dealing with a cashflow problem, and in this industry is even more pronounced because, you know, often clients and folks don’t vendors don’t pay on time. You’ve got to you got to do what you got to do to stay in business. And when it’s time to trim, you know, these things come up, but how can we really start to change the conversation around marketing as an investment and marketing as something that is going to pay off in the future that does have a longer runway as far as return? But also, that doesn’t mean to say, you know, make decisions blindly, like you got to do what you got to do some time. So how can you do more with less? How can you be scrappier about your spend, and hold high results for seeing that return on investment? You know, sometimes saying to your CFO, oh, this is gonna give us brand awareness is not enough. So we’re going to be focusing our programming and our content on that on how do you be greedy when others are fearful? How do you but do it in a smart way? Right? Like, how do you defend what you’re doing, make smart and informed data driven decisions that are ultimately, once we’re in a more comfortable economic time, you’ll be smarter for the you’ll be, you’ll be smarter on the other side of it. These These times are the times when people and companies can be tested, and how you respond when things are difficult, can often mean again, you’ll be smarter and scrap, you’re on the other side. So we want to acknowledge that we want to help marketers who are already stretched then many of us are burned out from, you know life and the way things are and the way things have been over the past couple of years. So we’re going to be focusing our content on that. We’ll be talking about strategy. We’ll be talking about marketing budgets, how to address them. But the other big topic that keeps coming up is again, leveraging some of these AI tools for the positive. How can you leverage, you know, things like chat, GPT, and Jasper and create good content management systems so that you can keep moving forward in your initiatives, but save time and money where you can with the tools that make sense that are free or low cost for now, we’ll see. We’ll see what the future holds with that. But these are all things that again, the more proactive we can be the the more prepared, we’re going to be for the problems of tomorrow.

Emily Wells  27:33

Absolutely, absolutely. And I feel just as passionately about the summit as I do the future of cannabis marketing. So I’m really excited for that to make its in person return again this year to

Lisa Buffo  27:46

me too. And we should also mention that it is a virtual event. And what we do is we it’s a half day. So we do three we do virtual networking and opening. So we do an hour where you do speed networking, one on one and small groups, which if you’re a CMA member, and you’ve come to any of our monthly gather rounds, that’s what we do. So we’ll be doing a gather round in the morning for an hour. So you can actually get to know other folks and you’re not just sitting on a zoom call and have that interaction. You’ll hear from our sponsors, you get two minutes to speak to the audience during that gather around, basically, you’ll be able to make those connections in the morning, I will do opening remarks and kick off the event. You’ll also hear from our host committee. So those are the folks who help select these presentations and these topics and helped us make this event happen. So they’ll they put together a little welcome video, which basically will get to see their faces and hear from them. And the host committee is going to say to everybody, you know what, where they think the future of cannabis marketing is going, and sidebar on that too. We’re all we also at the end of the every event in this one in particular put together a whole post of resources. So any books that are mentioned any studies that are mentioned all the slides, we put together a like basically a blog post that will send all attendees that has links to all those resources. But we asked our host committee, what are their top three tips for how to, you know, survive marketing in a downturn. So we’ll be sending that out, too. But the host committee is going to be sending us that. So we’ll have that piece of content for you. And then we go into the five talks. We do three in the morning, we take a short break for lunch, and then two early afternoon. And then we wrap up the event with some closing remarks. Each talk we do there roughly 18 to 20 minutes per speaker. So each of them has a half hour slot where you hear from their talk, and then we do a live q&a. So the audience can actually drop their questions and I interview them and we talk about, we ask questions and we talk about their talk. And that’s the event and so we do five of those and then we send you all the videos as well as the recap resources. On. But all of this is recorded and available to the attendees. So if you can only make half a day or you even can’t make the event live itself, you will still have access to everything, we put it on our website and a password protected area. So if you’re an attendee, and you’ve got a ticket, we’ll create that login for you. And you can still access all those resources. So if you are busy, or I’ve got other things going on on the seventh, do keep that in mind that this is still a digital product for you. And in addition to all that, we have got three hours of bonus content on SEO, led by Jeremy Johnson, who’s been a very active and engaged CMA member. He is an expert if I’ve met an expert in SEO, and he did a series of basically classes for us. So we’ve got three hour long webinars that Jeremy did, describing SEO strategy, in particular for retailers, but really, the principles are the same. So the first one is on overall content strategy and SEO strategy, how to rank on Google. And then we do a session on technical SEO, and then another one on on page SEO and product based SEO. So we will get three extra hours of bonus content on SEO, in addition to the Resources Guide and blog, in addition to the host committee video, and all five of the TED style talks with the q&a from the speakers themselves. So really is a lot of value, both active and passive, and your schedule. While you will ideally be free on the seventh, if you can’t make it, you’ll still get access to everything. So you want to get your ticket regardless.

Emily Wells  31:38

Right on. So brief recap. We’re live from 9:30am to 2pm. On February 7, and all of our registered attendees regardless of whether or not they make the live event, we’ll receive plenty of resources, recaps and recordings following the event. Make sure you get your early bird ticket before prices go up next Monday at 11:59pm. That’s Mountain Time. And you can do that at the Cannabis marketing association.com backslash summits backslash future of cannabis marketing 2023.

Lisa Buffo  32:15

And it’s on our homepage. And next Money Monday is January 30.

32:20

Yeah, oh my gosh, that’s next week.

Lisa Buffo  32:22

I know. So that’s the time to get it. And if you are interested in sponsoring, we still have a sponsorship available. So that is all that information is going to be on our website sponsors get admission to the event for up to five of their staff members, they get a few minutes to address the audience during speed networking. And they’ll get their logo link and mentions on all of the event pages and promo materials across our social media chat channels, where we’ve got over 25,000 followers, and our newsletter, where we’ve got 1000s of targeted cannabis marketing contacts. So if you’re interested, check that out. On the website, all the information is there. And anything else you want to close with Moe?

Emily Wells  33:09

Gosh, I can’t think of anything off the top of my head. But super, super excited to see everybody back for a third future this year. And even more excited to see everybody as we continue to program out our 2023 and at the summit.

Lisa Buffo  33:25

And we will and if you’re not a CMA member, consider joining, you get discounts on all of our big events. And all of our regular webinars are included in your membership as well as our monthly networking that we do. And we will link to all of the speakers LinkedIn in this podcast episode in the description. If you’re listening, you can always watch we do record these over video. And we post the videos on YouTube. So if you’re more of a visual person, you can watch the conversations on YouTube. Or you can listen on Spotify, Apple, or wherever you get your podcasts and on our website as well. But we will link in the description, the event site as well as LinkedIn of all the speakers so you can learn a little bit more about them and their background in the topics on social media at Canon marketing on Instagram, we’re also active on LinkedIn, Twitter, and Facebook as well.

Emily Wells  34:18

Yay. Well. Cheers to the start of season four. Yes, and thanks.

Lisa Buffo  34:25

Yeah, thank you, Emily, and thank thank you to our listeners. We will see you as the season rolls on and we speak with more of our members and if you have any questions, thoughts, feedback, let us know you can DM us on Instagram or shoot us an email info at marketing cannabis.org We’d love to hear what topics you’re interested in what speakers you want to hear from and how we can help the cannabis marketing community so please engage with us we really we really do listen to you and and respond. So thank you and we’ll see you all next week.