Cannabis Marketing Association

presents

 

January 19, 2021 • 10:45 am – 2:00 pm MT

Cannabis Marketing Association is proud to announce The Future of Cannabis Marketing — a forward-thinking, half-day virtual Ted-style event.

As the end of Prohibition rapidly nears, we have the opportunity to build a new industry that communicates authentically to consumers and patients and is mindful of the relationships between government, industry, and the people.

It all boils down to this:

What is the cannabis future that we want?

What do cannabis marcom leaders need to do now to shape that future and why?

In order to build the industry we want, we must visualize and conceptualize it in advance. Often big ideas require forward-thinking and debate before they are ready for public presentation and acceptance. The Future of Cannabis Marketing will present these ideas to the industry to open up dialogue amongst the industry’s marcom leaders so we can put change into action.

Speaker applications are open to CMA Members only and close on November 6 at 11:59 pm MT.

Members receive 10% off tickets via your unique access code which is the same as your username to the Member Portal. We will email you these as a reminder.

 

 

The Future of Cannabis Marketing will be broken down into five individual sessions covering topics like sustainability, branding, destigmatization, and retail.

Each session is approximately 20 minutes with 10 minutes for live Q&A.

THE FUTURE OF Cannabis Marketing Speakers

Meet the visionaries who will be delivering the Ted-style talks.

JASON WHITE
CMO
Curaleaf

Jb Sugar

LILLI KEINAENEN
Sustainable Packaging Designer
Changemaker Creative

MICHAEL BROOKS
Founder & Lead Strategist
Blue Dream Social

TRANG TRINH
Founding Director & CEO
TREC Brands

DEREK ESPINOZA
Creative Director
Baked Bros

The Speaker’s Post Show Roundtable is a 60-minute discussion where the speakers will talk about the behind-the-scenes planning of their talks, tease out important concepts, and debate what the #1 most important theme was from the sessions.

The Speed Networking event will be held on a separate platform at an earlier time. We will coordinate via Google Calendar with you.

All times are in MOUNTAIN.

AGENDA (subject to change)

9:30 – 10:30 am — Speed Networking 1:1**

10:45 – 11:00 am — Opening Remarks, Lisa Buffo

11:00 – 11:30 am — Derek Espinoza, Marketing Madness: The Role Marketing Will Play In Destigmatizing Cannabis

11:30 – 12:00 pm — Michael Brooks, The Future of Cannabis Retail: Facebook, Google, and MSOs

12:00 – 12:30 am — Lilli Keinaenen, Carbon Positive Cannabis Future

12:30 – 12:45 pm — break

12:45 – 1:15 pm — Jason White, The Future is Leveraging Brand Experience in New Markets

1:15 – 1:45 pm — Trang Trinh, Cannabis + Social Good = Sustainability

1:45 – 2:00 pm — Closing Remarks

 

VIP ONLY

2:30 – 3:30 — Speakers Post Show Roundtable

 

DEADLINES

Regular Tickets @ 11:59 pm MT:

Early Bird — November 27

Advanced — January 12

GA — January 19

VIP Tickets @ 11:59 pm MT:

Advanced — January 12

GA — January 19

THE FUTURE OF Cannabis Marketing Host Committee

The Future of Cannabis Marketing’s Host Committee is a group of top cannabis marketing professionals who are experts in the cannabis industry and talented in their craft.  These individuals represent different verticals across the North American supply chain and they have thoughtfully assisted Cannabis Marketing Association in its early stage. The Host Committee has curated The Future of Cannabis Marketing experience to provide maximum value for the industry’s top marketing professionals who will be in attendance.

LISA BUFFO
Founder and CEO
Cannabis Marketing Association

Jb Sugar

ERIC METH
Chief Strategy Officer
Surfside

JEANINE MOSS
Founder
Outfront Solutions

JB SUGAR
Director of Digital Sales
WeedStreetNOW

SYSAMONE PHAPHON
Head of Growth
Vertosa

DEREK ESPINOZA
Creative Director
Baked Bros

Jb Sugar

STELLA MORRISON
Founder
CannaContent

ERNEST TONEY
Founder
BIPOCANN

JACK ELLENBOGEN
Marketing Associate
springbig