Brand Discovery Through Technology: The Future of Brand Awareness

Date/Time
Date(s) - 04/06/2021
12:00 am

Categories


Join CMA and executives from iheart Jane, springbig, and Nugg Club on Tuesday, April 6 at 12:00 pm MT.

Effective brand discovery strategies are crucial for brands and retailers to thrive. With thousands of products saturating the legal cannabis market and COVID-19 altering consumer behavior and spending habits, companies can no longer rely on physical stores as their only avenue of introducing their products to new customers. From personalized curation to powerful machine learning, these founders of leading cannabis companies will discuss what the future of brand discovery entails. They will share insights into changing consumer shopping trends and how brands and retailers can adapt to these shifts by harnessing the power of SMS, AI and ML. They’ll talk about how data and technology can help consumers parse their options, compare products and suggest just-right brands based on their personal, data-defined persona.

Speakers

  • I Heart Jane, Socrates Rosenfeld, Co-founder & CEO
  • Nugg Club, Alex Milligan, Co-founder & CMO
  • springbig, Mikaela McLaughlin, VP Business Development
  • Headset, Liz Connors, Director of Analytics

If you are not a CMA member, this login is only to purchase tickets and so you can access the recordings after the event. CMA members, please login to register.