One of the most important things for cannabis brands to do is create an amazing product. But what about the ideal buyer persona?

How does the consumer ultimately have a positive experience with your brand and make the decision to buy?

This podcast talks about how cannabis retailers collect information on their users through point-of-sale data collection, follow-up marketing emails, and in-store promotions. Rick and Lisa also touch on how databases have evolved through online customer reviews and in-person testing of products so that customers could make well-informed decisions as they shop for their favorite cannabis products.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Corvain Cooper, Brand Ambassador, at 40 Tons, to discuss everything related to Cannabis. Corvain Cooper is Brand Ambassador at 40 Tons, Black, a Woman-owned premium cannabis, clothing, and accessories brand in Los Angeles, California. Corvain grew up on the east side of South Central Los Angeles. Drawing from his experience navigating the legacy market, also a background in apparel, fashion, and brand building, Corvain is an avid Public Speaker, activist, and advocate for bringing awareness to 40 Tons and the causes it serves.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Edward Montanus, Team Director, Media Solutions at Equativ & Senior Advisor, at The MediaJel Foundation, to discuss Identifying Best Advertising Practices for Cannabis Brands.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Wesley Williams, Co-Founder, and CEO at KND Infusions, Inc., to discuss Best Business Practices to Increase Customer Loyalty.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Katherine Wolf, Chief Marketing & Operations Officer at Malek’s Premium Cannabis, to discuss How Brands Are Using Cannabis NFTs.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Catherine Merritt, CEO at Spool Marketing & Communications, to discuss Growth Marketing Strategies for Cannabis Entrepreneurs and Marketers.

Jordan Lang, Content Coordinator of the Cannabis Marketing Association sat down with Lisa Buffo, Founder, and CEO of Cannabis Marketing Association, to discuss All About The Cannabis Marketing Summit In Denver This June 7-9.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Rebecca Maestas Sincere, Executive Director of Marketing at Clear Cannabis Inc, to discuss In-Person Events Changing the Dynamic of the Cannabis Industry.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Shannon Reed, CMO at Omura, to discuss Understanding Cannabis Consumers to Drive Sales.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Sadie Thompson, PR Coordinator at Proven Media, to discuss How to Leverage PR for Cannabis Brands.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Dmytro Syvak, Head of Business Development at MJSeo Agency, to discuss the Best Strategies for Improving your Cannabis SEO.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Tiffany Watkins, Director of Sales and Marketing at The People’s Ecosystem, to discuss Using Your Voice in the Cannabis Ecosystem.