Cannabis Marketing Association
Party Like a Marketer Podcast
What is Party Like a Marketer?
Party Like a Marketer is CMA’s podcast series dedicated to in-depth conversations with cannabis marketers who are using effective strategies to grow their businesses. Tune in to gain insights from CMA members on how to improve your marketing ROI.
Subscribe on your favorite channel. Each episode is filmed and videos are available on YouTube.
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Episode 21: The Benefits of Creativity in Cannabis Marketing
Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Marcus Naramore, Director Of Marketing And Business Development at Edgemont Group (Leafwerx & Full Spec) to discuss the benefits of using creativity in cannabis marketing.
Episode 20: Using Brand Voice as a Tool To Guide The Growth of Your Cannabis Brand
Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Claire Kaufmann, Director of Client Services at Brightfield Group, to break down ways that brands can utilize data to expand their reach to consumers.
Episode 19: Applying Technology to Help Develop Your Cannabis Brand
Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Claire Kaufmann, Director of Client Services at Brightfield Group, to break down ways that brands can utilize data to expand their reach to consumers.
Episode 18: Drawing on Various Data Points to Promote The Growth of Cannabis Brands
Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Claire Kaufmann, Director of Client Services at Brightfield Group, to break down ways that brands can utilize data to expand their reach to consumers.
Episode 17: Show Up in Search Engines: SEO’s Impact on Brand Visibility and Accessibility
Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Lavall Chichester, Founder and CEO of Flavor Fix to discuss SEO’s impact on brand visibility and accessibility within the space.
Episode 16: Marketing Through The Numbers: Using Data to Reach Consumers
Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Claire Kaufmann, Director of Client Services at Brightfield Group, to break down ways that brands can utilize data to expand their reach to consumers.
Episode 15: Maximizing SEO Strategies to Expand Your Cannabis Brand
Lisa Buffo, Founder and CEO of Cannabis Marketing, sat down with Daniela Furtado, Marketing Director and SEO Consultant at Findable Digital Marketing, to break down ways that brands can utilize SEO to drive consumers to their products and services.
Episode 14: Leveraging Your Cannabis Brand With Online Media
Lisa Buffo, Founder and CEO of Cannabis Marketing, sat down with Kristi Price, Founder and CEO of Black CannaBusiness Magazine to discuss the ways in which cannabis brands can leverage online media.
Episode 13: Brand-Building Strategies for Cannabis Marketers
Lisa Buffo, Founder and CEO of Cannabis Marketing, sat down with Zane Bolen, Creative Director for Wandering Creative, to discuss essential brand-building strategies for cannabis marketers.
Episode 12: From Life Without Parole to Establishing a Mission-Specific Brand
Lisa Buffo, Founder and CEO of Cannabis Marketing, sat down with Corvain Cooper, Chief Brand Ambassador at 40 Tons, to talk about his story and the best ways to elevate a mission-specific brand. Corvain was recently granted clemency from a life sentence without parole for a non-violent cannabis offense.
Episode 11: The Powerful Role of Marketing in Growing Your Cannabis Brand
Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Ru Johnson, Owner of Roux Black Consulting to discuss how the powerful role of marketing can influence the growth of your cannabis brand.
Episode 10: Dissecting Data to Advance Your Cannabis Marketing Strategy
Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Arundati Dandapani to discuss utilizing data to achieve a new level of success in your cannabis marketing strategy.
Meet The Host
Lisa Buffo
Founder and CEO, Cannabis Marketing Association
Lisa Buffo is an award-winning entrepreneur and marketer with a passion for launching companies with experience in both the cannabis and technology industries. Lisa is the Founder & CEO of the Cannabis Marketing Association, a membership based organization focused on education and best practices for industry marketers with the vision of rebranding cannabis at the national level. She was named one of 2019’s 40 Under 40 Rising Stars in Cannabis by Marijuana Venture Magazine in 2019 and named “The Marketing Guru” by Women & Weed magazine and is a featured speaker and media source in publications like Forbes, The Guardian, and VICE.
Instagram: @libuff
Twitter: @libuff21
Frequently Asked Questions
How do I sign up to be a guest on Party Like A Marketer?
All of our guests are CMA members. Joining Party Like A Marketer as a guest is a benefit within our business membership plan.
What is Party Like A Marketer about?
Party Like A Marketer highlights conversations with professionals in the cannabis space. This podcast is dedicated to cannabis marketing, cannabis public relations, and authentic storytelling. Our mission is to continue to break down the stigma surrounding cannabis and discuss best practices for cannabis marketing.
I'm not a cannabis professional, can I still listen to Party Like A Marketer?
Absolutely! While our podcast focuses on best practices for cannabis marketing, each guest is unique in their own ways and have their own stories to tell. We highly encourage you to take the time to listen to the episodes and learn about the cannabis industry and those who shape it into what it is.
Where can I listen to Party Like A Marketer?
Episodes are available across various streaming platforms, including Spotify, Apple Podcasts, Google Podcasts, YouTube, Pandora, Amazon Music, and so many others!
I prefer to watch podcasts. Is this option available for Party Like A Marketer listeners?
Every episode is uploaded to YouTube and available for those who prefer to watch podcasts rather than listen to them!
Become a CMA Member Today!
Join the fun as we host exciting educational and networking events in your community. Engage with your marketing peers and collaborate to solve the cannabis industry's toughest marketing and public relations challenges, all while building community and having a great time!