Are you looking to market towards more women in the cannabis industry? Are you trying to better understand who makes up this growing community? As more women start businesses in cannabis, we often have the opportunity to listen to the WHY, and why they chose to launch their business. We wish we could list all the amazing topics we have discovered listening to these stories that women share on why their life path has led them to cannabis, but we wanted to share 5 examples of why some women have launched their own cannabis companies. Having a better understanding of what led these women to start up their own business can help you develop your own marketing strategy to reach them.
5 Character Traits Of Emerging Women In The Cannabis Industry
1. No, I will not “Rosé All Day,” thank you very much.
So what are these women sipping now that they are not feeling the “Rose All Day” trap? They are starting up their own Cannabis-Infused beverage lines full of beneficial ingredients that leave you feeling fulfilled and not famished like alcohol tends to leave you feeling. We are seeing women launching brands in this new beverage industry, whether it is CBD infused spritzers or THC infused juices. These women are realizing if their dream drink isn’t on the shelf, they will launch their own line and put it there themselves.
2. Autoimmune Disease leaving us feeling blah
Did you know that around 78% of all people with an autoimmune disease are women? We have heard the stories of our clients talking about the symptoms they experience, suffering from an autoimmune disease, and how traditional medication didn’t help, leaving them to feel hopeless. For some of these women, however, they decided to launch their own line of Cannabis/CBD products to help provide relief from symptoms such as joint pain from Rheumatoid Arthritis and the powerful anti-inflammatory qualities that cannabis products have on the body. These women tell us that they are tired of relying on pain relievers and want their life back, leading them to launch amazing cannabis products to help others with autoimmune diseases.
3. Edibles, it’s where its at
Edibles such as gummies or cannabis-infused chocolates are really climbing up the ladder of popularity with women in cannabis, and we are seeing more and more mothers opening up about their preference to taking edibles over smoking a joint. Why is that? Well, as a parent who uses cannabis, we hear that they do not want their kids to see them smoke. We also have heard mothers talk about how even though it is legal, smoking a joint still makes them anxious at the thought of DHHS being alerted and their children taken away from them. Edibles make consumption less obvious and easier to consume discreetly. Not to mention they are delicious to much! We have clients who are launching some amazing edible brands that include THC infused honey for your tea or refreshing THC infused lemonade to sip while enjoying a hot summer day. These women want to launch their own line that reflects their own values that shine through in their products.
4. Is it hot in here, or is it me?
5. Truth or D.A.R.E.
With so much potential out there and entrepreneur spirit, we are excited to see what more women come up with for new products and new businesses in the cannabis field and love the comradery that the cannabis community shares.
For more information on becoming a member at Cannabis Marketing Association, visit our membership page.
Works Cited
Clopton, J. (2020, October 19). More Women Trying Pot to Manage Menopause. WebMD. https://www.webmd.com/menopause/news/20201019/more-women-trying-pot-to-manage-menopause.
Fairweather, D. L., Frisancho-Kiss, S., & Rose, N. R. (2008, September). Sex differences in autoimmune disease from a pathological perspective. The American journal of pathology. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2527069/.
Published January 11, 2021 | B. (2021, January 11). Edibles outperform cannabis industry growth in 2020 on COVID sales surge. MJBizDaily. https://mjbizdaily.com/edibles-outperform-cannabis-industry-growth-in-2020-on-covid-spurred-sales-surge/.
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