How to Maximize Your Cannabis Product Launch Media Marketing Campaign
By Gina Bowersox, Public Relations Account Manager, NisonCo
Launching and promoting a new product or service ...
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Future-Proof Marketing: Navigating Cannabis Audience Targeting in a Post-Cookie World
If the cannabis advertising landscape isn’t complex enough, toss in Google’s third-party cookie deprecation, and you have yourself more questions than answers! This has been an ongoing conversation in digital marketing for several years, and it’s looking like we’re nearing the transition by the end of 2024. What exactly does that mean?
A History of Cannabis Prohibition
From its humble beginnings as a vital crop for industrial purposes to its evolution into a symbol of ...
10 Lessons From 10 Years in Cannabis Media Relations
By Evan Nison, Founder & President, NisonCo
To be effective in any industry, especially those where ...
3 Considerations When Crafting a Cannabis Company Brand Style Guide
By Johanna Bloomquist, Staff Writer, NisonCo
When interacting with a brand for the first time, consumers ...
A Comprehensive Guide for Cannabis Entrepreneurs: Navigating Cannabis Compliance and Selling Your Product Nationwide
The cannabis industry is rapidly growing and can promise lucrative opportunities for those willing to navigate its ...
The Ultimate Guide to Achieving Win-Win Partnerships in the B2B Cannabis Space
In the burgeoning world of legal cannabis, an abundance of opportunities exist for those eager to tap into this ...
Member Spotlight: Shawna Seldon McGregor
CMA Member Spotlight: Shawna Seldon McGregor,
Founder & CEO, Maverick Public Relations
Member ...
Implications of 280E on the Regulated Cannabis Industry in 2023
The Internal Revenue Code Section 280E, established in 1982, has been a significant financial hurdle for the ...
Discover the Ideal Marketing Strategy for Cannabis Businesses: Inbound Marketing
The cannabis industry is rapidly growing, breaking new ground with every passing day. However, despite its ...
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