CMA Member Spotlight: Leeza Marie Martinez
Director of Marketing, Lucy Sky Cannabis Boutique
Today, we turn the spotlight on CMA member, Leeza Marie Martinez to see what makes her stand out in the cannabis marketing industry and how CMA has benefited her and her organization. Leeza is the Director of Marketing for Lucy Sky Cannabis Boutique.
What is the nature of your day-to-day job at Lucy Sky Cannabis Boutique?
Promoting brand awareness, social media management, graphic design, marketing strategy, and so much more!
What brought you to the cannabis industry?
I came to the cannabis industry in 2014 in hopes to educate and help others. Personally, I have some health issues that cannabis helps me with on a daily basis, and I really don’t know how I would manage without cannabis. I know I am not the only one who has this same story. Many people have no awareness of the benefits cannabis has to offer, and those are the people I want to reach.
What do you bring to the cannabis marketing community?
I bring insight and perspective to the industry; also, I come strong with innovative design and creativity, and a passion for the products we are promoting. I have so much love for this sacred plant and the cannabis industry as a whole.
What do you want your peers to know about you?
That I am here for you! The one thing about cannabis that I love is that it brings people together. I am always here to help my fellow colleagues and be of insight in any way I can.
Tell us a bit about your personal relationship with cannabis. How do you use it?
I use cannabis daily; I am a big fan of flower, tinctures, and edibles. In the morning, I take a bit of tincture before I begin the day. I usually have to use tincture throughout the day, or I supplement with a vape pen for its convenience. Once I am done with work for the day, I go home to smoke flower. At bedtime, I take a CBD/THC edible to send me off into my slumber.
Leeza, how has your job changed since cannabis was deemed essential? What does cannabis being deemed essential mean to you?
It has certainly changed, but not in the way I expected it to. Our business has been steadily growing, and at the beginning of the pandemic, we had to pull back from some of our marketing efforts, though we still continued to thrive in sales. Since then, we’ve refocused our efforts on digital marketing as opposed to the print advertisements we had been doing for years. Since cannabis was deemed essential, we’ve also seen a large influx in traffic on our website and in our online ordering. This pushed us to get creative with our digital marketing to find new ways to capture customer attention. Of course, per industry norm, we had to adjust to the pandemic, making curbside a contactless option in order to create a safe environment for our customers and staff.
Being deemed essential proves the notion that cannabis is in fact, a medical need. For us, it is essential to be able to provide our patrons with the relief that cannabis provides so they are able to get through their daily lives during these difficult times.
Why did you join CMA?
I joined CMA to find personal and professional growth as well as new connections. I know there is much more that I can learn regarding marketing, especially in this industry so I am trying to soak up all the knowledge available.
What is your favorite part of being a CMA member?
My favorite part is honestly being part of a collective of individuals with similar goals.
CMA’s mission is to bring a positive perception to, and authentic understanding of, cannabis and its consumers around the world. How are you working to bring a positive perception to cannabis and its consumers?
This is a really great question. As we know, there are many people who’ve put a stigma on what cannabis is and cast judgment on the people who use it. This is what so many of my colleagues are working so hard for every day: to be able to get up each day and really leave a mark that says, “yes we smoke cannabis, but we are professionals, and we are progressive, and we get the job done.” With this in mind, I strive to educate and inform people every day of my life. At the end of the day, our collective goal is to “change the mind” of people who think cannabis is “the devil’s lettuce.”
Become a Cannabis Marketing Association member like Leeza Marie Martinez, today!