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CMA’s New Social Equity Program

by | Mar 8, 2021 | Blog | 0 comments

Cannabis Marketing Association’s

Social Equity Program Launch

By: Victoria Gonzalez 

The Cannabis Marketing Association operates based on three core values. Authenticity, inclusivity, and sustainable growth. CMA holds a mission to bring a positive perception to, and an authentic understanding of, cannabis and its consumers.

In just a few years of operation, CMA has elevated the discussion about the modern brand of legal cannabis. Furthermore, CMA  has actively strived to unite the cannabis marking community. Additionally, CMA seeks to support the growth of cannabis communications professionals. CMA continuously works to provide industry education and community to establish the best marketing practices in cannabis. 

Similarly, CMA recognizes that the cannabis industry collectively has a responsibility to the communities that have been disproportionately impacted by the war on drugs. Moreover, CMA envisions the future of the industry to be representative and inclusive of all genders, races, religions, and cultures. 

The Social Equity Program

CMA has been working diligently behind the scenes to build an equity program with goals of advancing diversity, equity, and inclusion. Furthermore, CMA seeks to achieve this by providing resources, education, and best practices to the minority communities disproportionately affected by the war on drugs.

The Cannabis Marketing Association is partnering with three non-profit organizations. The Cannabis Impact Fund, Minority Cannabis Business Association, and Marijuana Matters (M2). Furthermore, CMA is committing to allocating 25 free memberships in an effort to increase equity, diversity, and inclusion in our industry. This partnership will additionally provide these organizations the ability to provide eligible recipients with access to CMA events, resources, and accompanying membership benefits.

Through this new equity program, organizations will provide disadvantaged cannabis professionals with opportunities and resources to advance in the industry. As content creators and marketers, we must unite and build an equitable community through our human commonalities and shared passions.

Notably, CMA and its team will work in close contact with these three non-profit partners. As a result, we intend to provide hands-on support and involvement to each organization. By taking this initiative, CMA acknowledges that there are still amends to be made alongside the BIPOC community.

Above all, we hope that you are as excited as us to see the positive strides this program makes in our community and beyond.


Do you want to know more about the Cannabis Marketing Association community? Consider becoming a CMA member today!

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