CMA Member Spotlight:
Kelly Grogan at Grass.co explains his role as partner why he chooses to be a Cannabis Marketing Association member.
What is the nature of your day-to-day job?
On a daily basis, I focus on the Colorado Cannabis industry writing articles for Grass.co and updating our site with new information about Colorado dispensaries and products.
What brought you to the cannabis industry?
When the country of Colombia came out with their top-level domain .CO in 2010, I looked at it as not only an extension for the country of Colombia but the state of Colorado. With the initial release, I was fortunate to acquire over 50 Colorado city names with the extension of .CO as well as some other names, including Grass.co, that I thought I could build businesses around in the future. I wanted to do something with a Grass.co site at the right time and when the state legalized licensed recreational sales in 2014, I knew it was time to get into this exciting industry by offering a listing directory of dispensaries located only in Colorado. Around this time, Ross Odegaard had just finished designing a website for my wife Barb, who is an artist. I really liked what he had done for Barb’s site. With his vast technology and business experience which included designs for Target, Starbucks, Wolfgang Puck, Caribou Coffee, and others, I knew he had that entrepreneurial drive and would be a great fit for this project. We decided to become partners and launch the Grass.co dispensary directory.
What do you bring to the cannabis marketing community?
What do you want your peers to know about you?
Tell us a bit about your personal relationship with cannabis. How do you use it?
How has your job changed since cannabis was deemed essential? What does cannabis being deemed essential mean to you?
Why did you join CMA?
What is your favorite part of being a CMA member?
CMA’s mission is to bring a positive perception to, and authentic understanding of, cannabis and its consumers around the world. How are you working to bring a positive perception to cannabis and its consumers?
One of the ways we present cannabis, specifically dispensaries, in a positive light is to showcase on their listing the social causes they support. We want consumers to see dispensaries as more than a store to pick up cannabis. Many in the cannabis industry support social and environmental causes and we feel it is important to get the word out. It is becoming a bigger and bigger part of our society and for many consumers, it makes a difference in where they shop.
Join Kelly and a number of other cannabis marketers by becoming a CMA member today!