CMA Member Spotlight: Toni Spizman
CEO and Owner of 707 Promotions
Today, we turn the spotlight on the CEO and owner of 707 Promotions, Toni Spizman. Toni tells us what makes her stand out in the cannabis industry and what 707 Promotions is doing for the cannabis industry.
What is the nature of your day-to-day job at 707 Promotions?
I am constantly communicating with my customers to analyze all the factors that go into promotional products. We have to make sure the product appeals to their audience, fits with their branding, and also adheres to their budget. I also coordinate the deliveries and oversee the minutiae of the process. That’s part of the service; I want my customer to be able to cross this item off their list with confidence.
What brought you to the cannabis industry?
The cannabis industry was a great opportunity for me. I live in an area that is one of the biggest producers of cannabis and I know a lot of people in this industry. It ended up being a good place for me, plus I think it is pretty cool.
What do you bring to the cannabis marketing community?
I think I embody some of the best aspects of the cannabis industry, like open-mindedness, acceptance, and creativity. I also work really hard to create products that target the right audience and find the next marketing opportunity. I’m really focused on marketing; it’s important to get the right branding in front of the right audience.
Toni, what do you want your peers to know about you?
I want them to know that I really work hard for my clients. I care a lot about making sure that my products fulfill their needs. There’s a lot that goes into promotional products and I want to make sure that every aspect of the process is meeting their vision. I used to work in customer service, but when I started this job I realized I could do so much more for my clients. It makes me happy that I can get it done for you!
Tell us a bit about your personal relationship with cannabis. How do you use it?
I enjoy cannabis recreationally a couple of times a week, just to relax. My husband and I usually share great conversations. Writing is especially fun as well. It allows me to open my mind and approach my problems from a different angle. Sometimes I find solutions for my clients and it allows me to access my creativity in different ways.
How has your job changed since cannabis was deemed essential? What does cannabis being deemed essential mean to you?
I am fascinated by the political implications of cannabis being deemed essential. I think that it opens up a broader conversation about more wide-spread legalization in this country. Why is it still considered illegal if it’s being deemed an essential service? Business-wise, it has allowed me to continue working and was good for me. I think it’s a testament to the benefits it has medically and recreationally.
Toni, why did you join CMA?
I joined CMA because I’m in marketing and I love it. Promotional products are a slice of the marketing pie and the more you can integrate those different aspects of marketing, the more powerful the result is. Personally I thought it was really important to understand the different aspects of cannabis marketing so that I could amplify them through my own work.
What is your favorite part of being a CMA member?
I have gotten a lot of insight into cannabis marketing. I’ve really been enjoying the general marketing webinars CMA has been hosting. They help me fill in my gaps in knowledge and understand the industry on a larger scale. I also think that the cannabis industry has the best people! We come from a long line of using cannabis for its healing and creative powers and I think that translates within CMA. I find it to be a supportive and empowering community. Plus that party in Las Vegas was a blast!
CMA’s mission is to bring a positive perception to, and authentic understanding of, cannabis and its consumers around the world. How are you working to bring a positive perception to cannabis and its consumers?
Promotional products are really fun! They translate into a positive experience for the recipient. Seeing cannabis promotional products displayed helps normalize cannabis and the industry. It’s helped evolve the image of the cannabis community in a positive way. Also, the cannabis industry has continually been putting money back into my local economy.
Become a Cannabis Marketing Association member, like Toni Spizman, today!