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Session Spotlight:7 Tips for Infusing Your Cannabis B2B Marketing with Diversity

by MarketingCannabis | May 11, 2021 | Event News | 0 comments

Cannabis Marketing Summit Diversity Panel

featuring Kristi Price, Ernest Toney, and Ru Johnson

From June 8 to June 10, 2021, Cannabis Marketing Association will host the second annual virtual Cannabis Marketing Summit. The Cannabis Marketing Summit is the premier online event for senior-level marketers responsible for the marketing budgets of licensed brands in the cannabis industry. The goal of the Summit is to evaluate the current state of cannabis marketing and learn about the practical tools, tactics, and data that produce effective strategies and campaigns for cannabis brands across the country. Register today! I Was Told There’d Be No Math: Evaluating Brand Loyalty Measures 7 Tips for Infusing Your Cannabis B2B Marketing with Diversity hosted by Kristi Price, Founder & CEO of Black CannaBusiness Magazine, Ernest Toney, Founder of BIPOCANN, and Ru Johnson, Owner of Roux Black Consulting will be featured at the Summit on June 9 from 12:00 – 1:00 pm MT. Learn more about their session — the below answers were written by Kristi Price.

Why is what you are discussing at the event interesting and important?

The best that the cannabis industry can do to support Black cannabis business owners is to take them seriously. We will be discussing 7 tips that will help organizations meet their diversity marketing needs while doing their part to create a more inclusive industry.

What does this group bring to the cannabis marketing space that sets you apart?

We are experts at solving the complex challenges of diversity marketing in the cannabis industry.

Our mission is to bring a positive perception to, and authentic understanding of, cannabis and its consumers around the world. What is your favorite consumption method and why? Tell us a little about your relationship with cannabis.

I am a social smoker and prefer to smoke joints…for me, cannabis has always been about the community that is created when you smoke with others, the conversations, and the commonalities that we discover.

The goal of the Summit is to evaluate the current state of cannabis marketing and learn about the practical tools, tactics, and data that produce effective strategies and campaigns for cannabis brands across the country. Why is this important?

This is important because marketing communications and initiatives have the power to shift the way people think about doing business in the industry.

What is the future of cannabis marketing? What are your predictions for the next year?

I believe that next year we will see more live events, experiential marketing is the cornerstone of the industry as is the case with other formerly prohibited and highly regulated industries.

Buy your ticket to hear marketing pros like the above speak at the Cannabis Marketing Summit, here!

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