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Simple Ways to Improve SEO for Cannabis Brands

by | Apr 23, 2021 | Cannabis Marketing, cannabis marketing strategy, SEO, Social Media

5 Simple Ways to Improve SEO for Cannabis Brands

By: Victoria Gonzalez

Search engine optimization (SEO) is known as the process of improving both the quantity and quality of website traffic from search engines. SEO utilizes multiple elements that are all significant. They work together to increase your online visibility and engagement.

Optimizing SEO for cannabis brands is an opportunity to increase brand awareness and is an essential part of the modern marketing toolkit. For cannabis companies, SEO is crucial because it is one of the best digital marketing tactics to grow in search engine rankings. Here are 5 simple ways to improve SEO for cannabis brands.

1. Create a Google Business Profile

Creating a free business profile on Google provides you and your brand with multiple benefits. Google is one of the most predominant search engines to date, and optimizing its services will allow you to reach a broader audience.

A Google Business profile gives consumers an inside look at your business with an easy glance. It lists your hours of operation, phone number, reviews, and website with easy-to-access navigation. Additionally, it provides your business the opportunity to show up in google maps results when people search for similar services.

2. Use Social Media

Social media is a great way to improve SEO for cannabis brands because it allows you to gain an active following. This is important for SEO because you want to make sure your content is generating engagement. As social media continues to rise in popularity, it is vital to have an online media presence for your brand.

Furthermore, an active social media account allows you to view what type of content your audience is interested in viewing. Cannabis brands should focus on sharing valuable educational content that doesn’t promote the sale of cannabis products. Content on social media sites should be easy to share with links that direct users to your website.

3. Directory Listings

Adding your business and brand to directory listings is another excellent opportunity to improve SEO. Cannabis-related directories such as Leafly and Weedmaps are opportunities to increase brand visibility. Moreover, niche directory listings such as these utilize keywords that can be used to drive traffic to your site.

Directory listings aid in SEO strategy because they build trust with consumers and allow for a boost in search engine visibility. Additionally, sites like this usually provide potential consumers with links and information to your brand/website.

4. Gather Reviews

Reviews are an essential tool in attracting audiences and improving SEO. Having easy-to-access reviews signals to consumers that you are a reputable brand. Moreover, reviews signal to Google that people have interacted with your brand, boosting credibility.

Having reviews allows Google to note that your cannabis brand is worth suggesting to consumers. Additionally, most algorithms tend to favor and rank higher brands/businesses with good reviews. This is because reviews provide algorithms with additional keywords to help generate traffic to your site.

5. Utilize Google Analytics

Lastly, Google Analytics is a great resource to view how your cannabis brand is doing regarding SEO. You can implement all of the tips mentioned above, but you won’t know what is most effective for your brand without tracking how these strategies are working. 

Google Analytics provides users with quick and easy ways to track your website’s traffic. Tracking your website traffic is essential to improving your SEO because measuring what is attracting more engagement is the best way to increase your online visibility.

Want to learn more about improving SEO for cannabis brands?

Check out our other SEO-related blog post, Cannabis and Dispensary SEO Tips and Tricks: Keyword Research, here!

Are you interested in learning more about cannabis marketing? Become a CMA member today to get access to more insightful cannabis marketing materials. 

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