The Cannabis Marketing Summit is an exclusive 4-day online event for senior-level marketers who work in-house or on the agency side of licensed cannabis companies. As the summit approaches, we want to further dive into the content of our panels and the background of our speakers.
Our summit will host many workshops including Ru Johnson’s “Effective Campaign Development Strategies: What To Do and How To Do It”, starting at 12:30 PM MST on June 2nd, 2020. Learn the practical steps of inclusive campaign building with the Minority Cannabis Business Association, the first 501(c)(6) not for – profit business league created specifically to progress the cannabis industry by increasing diversity.
Ru Johnson is a creative consultant, executive producer and operations strategist who splits her time between Denver and Washington, D.C. Her company, Roux Black Consulting is designed to work with people, places and things that want to expand their consumer demographic. The methods by which the company defines creative output are: campaign development, marketing, press, promotions and strategy. Our specialty and expertise is nightlife, music and cannabis. As a board member at the Minority Cannabis Business Association, Ru Johnson believes the most effect way to market and work within the cannabis space is consistency coupled with exciting components of promotion.