Content Hub

Speaker Spotlight: Jason White

by | Jan 4, 2021 | Event News | 0 comments

The Future of Cannabis Marketing Event
Speaker Spotlight: Jason White, CMO, Curaleaf

On Tuesday, January 19, 2021, the Cannabis Marketing Association will be hosting the inaugural Future of Cannabis Marketing. This forward-thinking, half-day virtual Ted-style event will hear from five cannabis visionaries and you’ll learn what cannabis marcom leaders need to do to shape this future.

What topic will you be speaking about at the Future of Cannabis Marketing event?

The Future is Leveraging Brand Experience in New Markets.

Why is what you are discussing at the event interesting and important?

The cannabis industry is evolving at an unprecedented pace and this is the time for operators to thoughtfully plan for what’s ahead and authentically adapt and grow their brand identities within the unique challenges that each market brings.

What is your background in the cannabis marketing industry?

Jason White brings 20 years of experience as an award-winning marketing professional and has built a highly acclaimed career creating culture-shaping ideas for Fortune 100 companies. Prior to Select, Mr. White was the Global Head of Marketing for Beats by Dre, which was acquired by Apple in 2014. He also served as Managing Director at Wieden + Kennedy Shanghai for lead client Nike as they prepared for the 2008 Beijing Olympics and as Global Account Director on Nike at Wieden + Kennedy in Portland, Oregon, developing campaigns for LeBron James, Kobe Bryant and Tiger Woods. He is currently a board member at The Initiative, Marcus Graham Project and the digital lab Chinatown Bureau, as well as founder and board member of Possible Plan.

Why do you think the future of cannabis marketing is important and why should people be educated about it?

The legal cannabis industry is poised to gain mainstream acceptance. The strategies learned from mainstream industry strategies are especially important in the cannabis industry’s rapidly evolving CPG market and can help operators approach the task of achieving brand familiarity on a national scale.

Buy your ticket to hear Jason White and others speak at the Future of Cannabis Marketing here! White will also be included in the VIP only speakers roundtable – don’t miss it!

Subscribe to the CMA Newsletter

Get the latest cannabis marketing events, resources, tools, and more, sent directly to your inbox weekly. Subscribe today!