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The Future of Cannabis Marketing Event Speaker Spotlight: Trang Trinh

On January 19 of 2021, the Cannabis Marketing Association will be putting on the Future of Cannabis Marketing. This forward-thinking, half-day virtual Ted-style event will discuss the cannabis future we want cannabis marcom leaders need to do to shape this future. Hear what Trang Trinh had to say herself:

What topic will you be speaking about at the future of cannabis marketing event?

Cannabis + Social Good = Sustainability

Why is what you are discussing at the event interesting and important?

The cannabis industry, still in its infancy, has the opportunity to change the way corporations approach their business and marketing strategies – by leading with values first and considering the social impact we are leaving behind.

What is your background in the cannabis marketing industry?

I am a Founding Director & the CEO of TREC Brands, a recreational cannabis brand house that developed and manages WINK, Blissed, and Thumbs Up brands. I obtained my Chartered Professional Accountant designation at PricewaterhouseCoopers, expanded out into the industry to develop my skillset in finance strategy and business operations at Loblaw Companies and Joe Fresh, and worked on over 10 mergers and acquisitions during my time at Deloitte Canada prior to starting TREC Brands. I was a leader in the cannabis sector with an M&A lens at Deloitte and guided my clients through cannabis legalization in 2018.

What do you bring to the cannabis marketing industry that sets you apart?

At TREC Brands, we lead with our values – trust, respect, equality, and compassion – these are the values that drive all of our business decisions. Through our 10% for Good initiative, we pledge to donate 10% of our gross profits back to the community, supporting causes in the realm of homelessness and social services, gender equality and cannabis amnesty.

Why do you think the future of cannabis marketing is important and why should people be educated about it?

In order to build a sustainable industry and leave the world a better place for our children, we need to consider our people and planet over profits.

Buy your ticket to hear Trang Trinh and four other industry visionaries speak at the Future of Cannabis Marketing event here! Trinh will also be included in the VIP only speakers roundtable- don’t miss it!

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