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Future-Proof Marketing: Navigating Cannabis Audience Targeting in a Post-Cookie World

Future-Proof Marketing: Navigating Cannabis Audience Targeting in a Post-Cookie World

If the cannabis advertising landscape isn’t complex enough, toss in Google’s third-party cookie deprecation, and you have yourself more questions than answers! This has been an ongoing conversation in digital marketing for several years, and it’s looking like we’re nearing the transition by the end of 2024. What exactly does that mean?
10 Lessons From 10 Years in Cannabis Media Relations

10 Lessons From 10 Years in Cannabis Media Relations

By Evan Nison, Founder & President, NisonCo To be effective in any industry, especially those where ...
3 Considerations When Crafting a Cannabis Company Brand Style Guide

3 Considerations When Crafting a Cannabis Company Brand Style Guide

By Johanna Bloomquist, Staff Writer, NisonCo When interacting with a brand for the first time, consumers ...
A Comprehensive Guide for Cannabis Entrepreneurs: Navigating Cannabis Compliance and Selling Your Product Nationwide

A Comprehensive Guide for Cannabis Entrepreneurs: Navigating Cannabis Compliance and Selling Your Product Nationwide

The cannabis industry is rapidly growing and can promise lucrative opportunities for those willing to navigate its ...
The Ultimate Guide to Achieving Win-Win Partnerships in the B2B Cannabis Space

The Ultimate Guide to Achieving Win-Win Partnerships in the B2B Cannabis Space

In the burgeoning world of legal cannabis, an abundance of opportunities exist for those eager to tap into this ...
3 Ways Local Cannabis SEO Can Improve Search Ranking

3 Ways Local Cannabis SEO Can Improve Search Ranking

By NisonCo PR Staff If you’re a local cannabusiness that has put time into increasing your web presence, you ...
Don’t Rely On Social Media to Connect With Cannabis Consumers

Don’t Rely On Social Media to Connect With Cannabis Consumers

The cannabis industry still prioritizes social media marketing. But should it? The reasons to stay or go might ...
How to Improve Seed-to-Sale Sustainability in Cannabis

How to Improve Seed-to-Sale Sustainability in Cannabis

By Katherine Wolf, Chief Marketing & Operations Officer, Malek’s Premium Cannabis As the commercialization of ...
How Art Meets Science with Cannabis Programmatic Advertising: A Webinar Brief

How Art Meets Science with Cannabis Programmatic Advertising: A Webinar Brief

Cannabis and Generational Targeting How Art Meets Science with Cannabis Programmatic Advertising A CMA Webinar ...
How to Use SEO to Drive Local Business to Your Cannabis Brand

How to Use SEO to Drive Local Business to Your Cannabis Brand

By Katherine Wolf, Chief Marketing & Operations Officer, Malek’s Premium Cannabis   What do you get ...