Episode 58: Amplifying Impact: Cannabis Advocacy & Media Relations
Explore the role of media relations in driving cannabis justice advocacy through storytelling and public relations with Stephen Post, Strategic Communications Manager at Last Prisioner Project. Join us as we explore PR tactics, media outreach strategies, and effective communication techniques for driving meaningful reform.
Episode 57: Understanding Retail Media in Cannabis Marketing
Explore the evolving landscape of retail media and its pivotal role in the cannabis marketing mix, as Jon Lowen, Surfside Co-Founder and Co-CEO discusses best practices, common mistakes, and strategies for success.
Episode 56: Tech-Forward Cannabis Marketing: Bridging the Gap
Hear from Vib Gupta, Founder & CEO of CannMenus about how cannabis marcom professionals can bridge the gap between cutting-edge technology and innovative marketing strategies to navigate the ever-evolving landscape of cannabis advertising.