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Session Spotlight: Marketing Across State Lines: How to Effectively Market Cannabis in a Heavily Regulated Landscape

by | May 19, 2021 | Cannabis Advertising, cannabis branding, Cannabis Marketing, Cannabis Marketing Summit

Cannabis Marketing Summit
Session Spotlight

Marketing Across State Lines: How to Effectively Market Cannabis in a Heavily Regulated Landscape

featuring Tessa Adams, Shannon Reed, Seun Adedeji, and Mikaela McLaughlin

From June 8 to June 10, 2021, Cannabis Marketing Association will host the second annual virtual Cannabis Marketing Summit. The Cannabis Marketing Summit is the premier online event for senior-level marketers responsible for the marketing budgets of licensed brands in the cannabis industry. The Summit will evaluate the current state of cannabis marketing and teach about the practical tools, tactics, and data that produce effective strategies and campaigns for cannabis brands across the country. Register today!

Marketing Across State Lines: How to Effectively Marketing Cannabis in a Heavily Regulated Landscape with Tessa Adams, CMO at Moxie, Shannon Reed, VP Marketing at Omura, Seun Adedeji, Founder & CEO at Elev8 Cannabis and Mikaela McLaughlin, VP Business Development at springbig will be featured at the Summit on June 8 from 11:00 am – 12:00 pm MT. Learn more about their session below: The below answers were written by Shannon.

Why is what you are discussing at the event interesting and important?

As legalization continues to expand for both medical and adult-use cannabis, brands and marketers will have to work across state lines to launch and expand their brands. Knowing both the regulatory landscape as well as deep consumer insights will be increasingly important to guarantee success in creating the first national cannabis brands. We also know that rules are changing all the time, so this session will be focused on delivering actionable tips & tricks from the experts on how to market within the heavily regulated cannabis space.

What does this group bring to the cannabis marketing space that sets you apart?

The wide range of experience in this group sets it apart, the focus on the consumer with both their digital and physical experiences across the country are game-changers. This group runs brands across multiple states, categories to offer a wide range of marketing touchpoints and POVs.

Our mission is to bring a positive perception to cannabis and its consumers. What is your favorite consumption method and why? Tell us a little about your relationship with cannabis.

We love the mission of bringing positive perception to cannabis and cannabis consumers, there is so much stigma around the plant and its holding consumers back from speaking their truth. The versatility of the plant and how to consume it is so important as it can help such a wide range of people. I definitely don’t have one favorite method but a variety of methods I use based on what I need. I love my Omura device when I am looking for a light effect to wind down at the end of the day or a pickup before a workout. I often use edibles for sleep that have heavy CBD. I ultimately almost always use blends of CBD and THC for wellness.

The goal of the Summit is to evaluate the current state of cannabis marketing and learn about the practical tools, tactics, and data that produce effective strategies and campaigns for cannabis brands across the country. Why is this is important?

Marketing in the cannabis industry is incredibly challenging and the rules are changing daily. As marketers, it is so valuable to learn what other marketers are doing to remain compliant and authentic while marketing in a heavily regulated space.  It’s helpful to hear what is driving success and what is working less well as there is so much education all brands in the cannabis space are doing.

What is the future of cannabis marketing? What are your predictions for the next year?

The future of marketing cannabis will be increasingly digital. The industry will continue to get closer to the traditional CPG space. New media and marketing channels will open up to offer better solutions. Regulations will continue to be a challenge for the industry and will continue to shift state by state. Brands will increasingly grow in importance in both scale and how consumers shop for cannabis.

Buy your ticket to hear marketing pros like the above speak at the Cannabis Marketing Summit, here!

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