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Session Spotlight: We Don’t Bite: The New Cannabis Influencer

by | May 11, 2021 | Cannabis Advertising, Cannabis Marketing, Cannabis Marketing Summit

Cannabis Marketing Summit
Session Spotlight: We Don’t Bite: The New Cannabis Influencer

featuring Lauren Carter, Jordyn Pollock, Emily McCarter, Ashley Greenwood, and Victoria Baek

From June 8 to June 10, 2021, the Cannabis Marketing Association will host the second annual virtual Cannabis Marketing Summit. The Cannabis Marketing Summit is the premier online event for senior-level marketers responsible for the marketing budgets of licensed brands in the cannabis industry. The goal of the Summit is to evaluate the current state of cannabis marketing and learn about the practical tools, tactics, and data that produce effective strategies and campaigns for cannabis brands across the country.

“We Don’t Bite: The New Cannabis Influencer” will be a CMA Members-Only Track panel moderated by Victoria Baek, CEO at Confluence Agency and featuring Jordyn Pollock, Co-Founder at Ziggy’s Naturals, Emily McCarter, Co-Founder at Broken Chair Media, Lauren Carter, Head of Marketing at The Clinic Colorado, and Ashley Greenwood as panelists will be hosted at the Summit June 9 from 1:30 – 2:30 pm MT. Learn more about their session below:

Why is what you are discussing at the event interesting and important?

The world of influencer marketing is widely misunderstood, throw in an industry with even heavier regulations and it can be even more tough. Brands often opt to forgo influencer campaigns for this reason when they should be running towards them, influencers & content creators provide a unique opportunity for advertising.

What does this group bring to the cannabis marketing space that sets you apart?

Our panel of influencers all come to the table with varying backgrounds that have the same end result; engaged audiences that LOVE the content they’re putting out. This was achieved through thoughtfully created content, authentic engagement, and let’s face it – a little bit of star power. The average influencer is a creator, WE are storytellers and the people love to listen.

Our mission is to bring a positive perception to cannabis and its consumers. What is your favorite consumption method and why? Tell us a little about your relationship with cannabis.

My favorite consumption method is absolutely dabbing. When I first started consuming, I loved the effects and benefits but did not love the smoke. When I was introduced to dabbing it was way too much for me, but slowly learned the right dosage and now it’s my favorite. Quick, straight to the point, and fairly easy with devices like Puffco’s Peak. I have since introduced several friends with chronic morning pain/nausea that find the same quick and simple relief, it’s great!

The goal of the Summit is to evaluate the current state of cannabis marketing and learn about the practical tools, tactics, and data that produce effective strategies and campaigns for cannabis brands across the country. Why is thisimportant?

This is incredibly important because while we may not be federally legal, the only way this industry is ever gonna get there is if we operate like a “standard” industry across the board. By sharing tools & tips with fellow industry members, especially in marketing, we are collectively working towards that goal.

What is the future of cannabis marketing? What are your predictions for the next year?

The future of cannabis marketing is honestly in psychedelics. As mushrooms become more and more decriminalized it makes sense for some brands, at least, to see how they can align. Microdosing cannabis was super hot in 2019-2020, and now microdosing shrooms is very hot. How can they overlap? I have no major predictions, but I do see this being a more happy harmony than cannabis and beer which I think is an exciting opportunity.

If you’re an active CMA Member, get your ticket (or join the membership!) to attend, “We Don’t Bite: The New Cannabis Influencer” at the Cannabis Marketing Summit here! This session is exclusive to CMA Members. Learn more about CMA Membership, here.

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