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Future-Proof Marketing: Navigating Cannabis Audience Targeting in a Post-Cookie World

Future-Proof Marketing: Navigating Cannabis Audience Targeting in a Post-Cookie World

If the cannabis advertising landscape isn’t complex enough, toss in Google’s third-party cookie deprecation, and you have yourself more questions than answers! This has been an ongoing conversation in digital marketing for several years, and it’s looking like we’re nearing the transition by the end of 2024. What exactly does that mean?
10 Lessons From 10 Years in Cannabis Media Relations

10 Lessons From 10 Years in Cannabis Media Relations

By Evan Nison, Founder & President, NisonCo To be effective in any industry, especially those where ...
3 Considerations When Crafting a Cannabis Company Brand Style Guide

3 Considerations When Crafting a Cannabis Company Brand Style Guide

By Johanna Bloomquist, Staff Writer, NisonCo When interacting with a brand for the first time, consumers ...
Discover the Ideal Marketing Strategy for Cannabis Businesses: Inbound Marketing

Discover the Ideal Marketing Strategy for Cannabis Businesses: Inbound Marketing

The cannabis industry is rapidly growing, breaking new ground with every passing day. However, despite its ...
Transform Your Marketing Efforts in 2023 with the Unleashed Power of AI

Transform Your Marketing Efforts in 2023 with the Unleashed Power of AI

Artificial Intelligence (AI) is no longer a thing of the future — it's here, and it's revolutionizing the way we ...
3 Ways Local Cannabis SEO Can Improve Search Ranking

3 Ways Local Cannabis SEO Can Improve Search Ranking

By NisonCo PR Staff If you’re a local cannabusiness that has put time into increasing your web presence, you ...
Don’t Rely On Social Media to Connect With Cannabis Consumers

Don’t Rely On Social Media to Connect With Cannabis Consumers

The cannabis industry still prioritizes social media marketing. But should it? The reasons to stay or go might ...
The Power of Product Data for Dispensaries: Driving eCommerce Traffic and Revenue

The Power of Product Data for Dispensaries: Driving eCommerce Traffic and Revenue

The Power of Product Data for Dispensaries: Driving eCommerce Traffic and Revenue A CMA Webinar Brief By Emily ...
How to Improve Seed-to-Sale Sustainability in Cannabis

How to Improve Seed-to-Sale Sustainability in Cannabis

By Katherine Wolf, Chief Marketing & Operations Officer, Malek’s Premium Cannabis As the commercialization of ...
4 Technical SEO Tips to Increase SERP Rank Via Quality Linkbuilding

4 Technical SEO Tips to Increase SERP Rank Via Quality Linkbuilding

By NisonCo Staff Rolling into the New Year, it’s critical to consider which strategies will lead your company ...