By Derek Miller “Email is Dead!” I hear this all the time from social media influencers, Facebook ads “gurus”, PPC people, and just about everyone else in the digital marketing space who loves to jump on the latest marketing channel (I’m looking at you FB...
The Importance of Targeted Messaging During Times of Crisis: A CMA Webinar Brief By Vyla Carter In May of 2020, cannabis marketing experts came together for a CMA webinar to discuss targeted cannabis messaging during times of crisis, like the COVID-19 pandemic. Beth...
Marketing Premium Products Amidst a Pandemic: A CMA Webinar Brief By Vyla Carter Marketing premium cannabis products can look a bit different than traditional cannabis marketing. During a pandemic, it can look even more different. Cynthia Salarizadeh, the Founder and...
Utilizing Digital Advertising for Your Cannabis Brand: A CMA Webinar Brief By Vyla Carter Centro, a digital marketing company, brought forward some of its digital marketing team to speak to CMA members about digital advertising for cannabis brands. The panel included...
By Bob Sillick For my major client, Media Group Online, I write more than 200 reports annually (and have written all of its reports since January 2014) on a wide range of topics: marketing, advertising, retail, media, the auto industry, digital media, e-commerce and...