Advertising, eCommerce, and COVID-19
Advertising, eCommerce, and COVID: 2020 Best Practices: A CMA Webinar Brief By Vyla Carter Early on in the coronavirus pandemic, Scott Rabinowitz, the CEO of Buoyancy Digital, met with CMA members to discuss 2020 COVID-19 cannabis marketing. Rabinowitz focused on...
Inside Terrapin’s Creative Dispensary Marketing Campaign
By Vyla Carter Terrapin Care Station, a Colorado-based dispensary, has made buying their products more fun with a recent marketing campaign. Now, with every purchase from their store, a customer receives one of nine tarot cards, made exclusively by Terrapin....
Cannabis SEO Tips and Tricks: Keyword Research
By Evan Nison It’s likely you looked up SEO tips to help guide you already on your path to a #1 search engine ranking. But like other marketing strategies, SEO has unique challenges if you’re a dispensary, CBD brand, or cannabis company. SEO for cannabis companies and...
How to Write a Letter to a Person Currently Incarcerated for Cannabis
By Vyla Carter Around 40,000 Americans are in prison for cannabis-related offenses. Last Prisoner Project is helping to get these people released, while also educating others on criminal and social justice, and drug policy efforts. You can contribute to Last Prisoner...
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